• Loading stock data...
Tuesday, July 8, 2025

The Big 12 Is Finally Getting a Conference Network

  • Big 12 Studios will focus on “storytelling” rather than game production.
  • It’s the conference’s “first-ever 24/7 channel,” according to commissioner Brett Yormark.
Kylie Graham-USA TODAY Sports

The Big 12 was the only power conference without a league-specific network—until now.

On Friday, the conference announced the launch of Big 12 Studios. It won’t have the rights to live games and instead, it will produce content around games, athletes, and conference storylines. Created in conjunction with Raycom Sports, the channel will air both on platforms like YouTube and television networks in the conference’s local footprint. 

“We are thrilled to partner with Raycom Sports to launch the league’s first-ever 24/7 channel,” Big 12 commissioner Brett Yormark said in a statement. “Storytelling is at the forefront of everything we do and is a key part of our narrative and brand building efforts. Through Big 12 Studios, we have the capability to showcase our brand and deliver original programming to fans across the country.”

Big 12 Studios will add to the conference’s existing media offering: a $2.28 billion package with ESPN and Fox. 

The Big 12 Studios concept isn’t quite the same as those traditional networks.

Conference networks like the ACC, SEC, and Big Ten Networks have been around for more than a decade, and have become integral parts of broadcasting for Olympic sports and other live events, as well as focused coverage around the leagues at large. The ACC and SEC Networks are owned by ESPN, while the Big Ten Network is owned by Fox. Big 12 Studios will air game replays, but unlike its Power 4 counterparts, won’t have rights to air any live sports.

With all but two schools fleeing, the Pac-12 Networks rebranded as Pac-12 Enterprises this year. The plan for Pac-12 Enterprises is to create content and produce games for the soon-to-be six-member conference, as well as other leagues and teams in college and the pros. 

While not quite the same business model, Big 12 Studios is looking to accomplish a similar goal to Pac-12 Enterprises: a content entity that’s sustainable without relying on the traditional model of the other power conferences’ channels.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Breanna Stewart

WNBA Players Call League Proposal For Fixed Salary Cap Inadequate  

The league’s collective bargaining agreement expires in less than four months.
Louis, Missouri, UNITED STATES; Penn State Nittany Lions forward Nicholas DeGraves (17) celebrates with teammates after scoring a goal against the Boston University Terriers during the third period of the Frozen Four college ice hockey national semifinals at Enterprise Center

Gavin McKenna’s Penn State Commitment Cements College Hockey Supremacy

Gavin McKenna’s Penn State decision signals hockey’s rising stars now prefer NCAA.
A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.

Featured Today

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Nov 30, 2024; Lubbock, Texas, USA; Texas Tech Red Raiders running back Tahj Brooks (28) runs the ball against West Virginia Mountaineers defensive back Anthony Wilson Jr. (12) in the second half at Jones AT&T Stadium and Cody Campbell Field.

Felix Ojo’s Agent Says Texas Tech Offered $5.1M At Start of Rev-Share..

Texas Tech secured Ojo with a seven-figure NIL commitment.
July 3, 2025

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
July 6, 2025

Revenue-Sharing Chaos Begins as Texas Tech Secures Five-Star OT

The Red Raiders spent more than $10 million in the winter transfer portal.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Ohio State
July 1, 2025

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.
July 1, 2025

Big Ten Commish Still Pushes for 4 Auto CFP Bids in 16-Team..

The conference wants four guaranteed spots in the Playoff.
June 30, 2025

College Sports Revenue-Sharing Underway As More Changes Loom

July 1 marks the first day schools can directly pay players.
June 30, 2025

Pac-12 Hits Football Membership Threshold With Texas State Entry

The school is paying $5 million to leave the Sun Belt Conference.