Monday December 4, 2023

Presidential Fitness

  • The President might have to ride an modified Peloton to quell security questions.
  • Presidential fitness habits often come with some adjustments to the White House.
Peloton
Linkedin
Copy Link
Link Copied
Link Copied

Could Peloton hardware pose a national threat?

The question was raised because President Joe Biden stays fit with the connected fitness company’s stationary bike.

The bike’s built-in camera and microphone sparked concerns about foreign powers listening in on top-secret matters. 

In the end, it should be fine — particularly as the Secret Service and National Security Agency plan to alter the bike to ensure it meets security requirements.

Biden is not the first U.S. president whose recreational plans meant changes to the White House:

  • Franklin D. Roosevelt put in a heated swimming pool in 1933.
  • Dwight D. Eisenhower commissioned a putting green outside the Oval Office.
  • Richard Nixon added an underground bowling lane in 1973.
  • Bill Clinton installed a jogging track and new practice green.
  • Barack Obama got his own basketball court for regular pick-up games.
  • Donald Trump designated an entire room to a golf simulator.

The new president’s implicit endorsement is another win for Peloton, which exploded last year as at-home fitness options grew in popularity. 

The company’s total revenue for fiscal year 2020 was $1.8 billion, a 100% increase year-over-year. Its membership base grew to approximately 3.1 million users, compared to 1.4 million members in the prior year.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection

0:00
0:00

Featured Today

Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.
Peloton is recalling 2.2. million bikes.
May 11, 2023

Peloton Recalls 2.2 Million Bikes Following Injuries

Peloton is recalling 2.2. million bikes.