Thursday, July 23, 2026

Presidential Fitness

  • The President might have to ride an modified Peloton to quell security questions.
  • Presidential fitness habits often come with some adjustments to the White House.
Peloton

Could Peloton hardware pose a national threat?

The question was raised because President Joe Biden stays fit with the connected fitness company’s stationary bike.

The bike’s built-in camera and microphone sparked concerns about foreign powers listening in on top-secret matters. 

In the end, it should be fine — particularly as the Secret Service and National Security Agency plan to alter the bike to ensure it meets security requirements.

Biden is not the first U.S. president whose recreational plans meant changes to the White House:

  • Franklin D. Roosevelt put in a heated swimming pool in 1933.
  • Dwight D. Eisenhower commissioned a putting green outside the Oval Office.
  • Richard Nixon added an underground bowling lane in 1973.
  • Bill Clinton installed a jogging track and new practice green.
  • Barack Obama got his own basketball court for regular pick-up games.
  • Donald Trump designated an entire room to a golf simulator.

The new president’s implicit endorsement is another win for Peloton, which exploded last year as at-home fitness options grew in popularity. 

The company’s total revenue for fiscal year 2020 was $1.8 billion, a 100% increase year-over-year. Its membership base grew to approximately 3.1 million users, compared to 1.4 million members in the prior year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.