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Saturday, January 3, 2026

Sports Betting Success

Melvin Gordon
Ron Chenoy-USA TODAY Sports

August was the fourth straight month of the U.S. gaming industry’s recovery — which includes casino, sports betting and online gaming revenue. Nationwide revenue from the segments were up 5.6% compared to July, but down 19.8% year-over-year, according to the American Gaming Association.

At the heart of the recovery was the largest sports betting month ever, with Americans wagering $2.1 billion. The record handle generated $119.4 million in revenue, the second-highest grossing month on record. 

Sports betting and online gaming — a big growth point for companies like DraftKings and Penn National — are helping buoy slots and table gaming slides. Gross gaming revenues from sports betting and online gaming are up 31.5% and 203.3% on the year, respectively.

Sportsbook Awareness Level in U.S. via CivicScience:

  • DraftKings — 41%
  • FanDuel — 38%
  • Barstool — 27%
  • FoxBet — 25%
  • BetRivers — 22%
  • PointsBet — 22%

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