Betting on Jordan

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    • DraftKing shares climbed 8% after the Jordan announcement.

Today's Action

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DraftKings placed a bet on Michael Jordan helping it continue its hot streak, naming the NBA legend a special advisor to the board of directors. Jordan also received an equity stake in the company, with the market responding positively as shares jumped 8%. The stock continues its climb — up more than 110% since going public in April. 

The board will receive invaluable guidance from Jordan — an all-time great athlete and entrepreneur — DraftKings CEO Jason Robins said. Despite making less than $100 million as an NBA player, Jordan is now worth more than $1.6 billion, thanks to lucrative deals with companies like Nike, Gatorade and Hanes, and his 97% ownership of the Charlotte Hornets.  

Other Betting News: 

— Marshawn Lynch has signed a content deal with sports betting information site 

— FanDuel expanded its influencer partnerships with a deal with Cousin Sal from Jimmy Kimmel Live. Cousin Sal is launching a podcast network.

— theScore Bet is now live in Colorado as it begins a multi-state rollout.