Saturday December 9, 2023

RSN Rebrand

Ed Komenda-Reno Gazette Journal via Imagn
Copy Link
Link Copied
Link Copied

Casino operator Bally’s will pay $85 million over 10 years to rename Sinclair Broadcast Group’s Fox Sports regional sports networks. The Bally Sports networks will be a key piece of the operator’s push into the blooming sports betting market — it also announced a definitive agreement to acquire betting software company Bet.Works for $125 million on Nov. 18. 

As part of the deal: Sinclair gains a 15% stake in Bally’s, with another 15% possible based on performance. It covers 21 networks that broadcast the games of more than 40 professional teams, but not New York’s YES Network or Chicago’s Marquee Sports Network.

Sinclair bought the RSNs for $9.6 billion in 2019, but they’ve since been dropped by carriers like Dish Network, Hulu and YouTube TV as the pandemic continues to impact sports. The company wrote down the value of the RSNs by $4.23 billion earlier this month.

Other Networks Aligned With Sportsbook Operators: 

  • NBC: A $500 million deal with PointsBet includes a small piece of equity, with an option to buy 25% of the sports betting operator.
  • CBS: William Hill is the network’s exclusive sports betting partner.
  • ESPN: A multi-year deal ties the network to Caesars and William Hill.
  • Fox: Purchased a small stake in an operator — now owned by FanDuel parent Flutter Entertainment — and launched FoxBet.
  • Turner Sports: FanDuel for NBA content, DraftKings for other sports.
Copy Link
Link Copied
Link Copied

What to Read


FanDuel Parent Sets NYSE Listing Days Before Super Bowl

Flutter Entertainment looks to expand U.S. presence with stock listing.
Bill Belichick

The Hoodie in the Booth? Bill Belichick’s TV Analyst Prospects Grow

If the Patriots coach is interested in TV, several TV networks told Front Office Sports they’d love to talk to him.
Eagles Niners

Eagles-49ers Achieves Fox’s Highest Sunday Viewership of Season

Fox’s broadcast of 49ers vs. Eagles pulls in 27.7M viewers.

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff’s exclusion of Florida State.
podcast thumbnail mobile
Front Office Sports Today

Golf World in Chaos After Jon Rahm Joins LIV


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? “AG’s Office Has Not Expressed Interest In Pursuing”

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference’s future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin’s interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.