Thursday, April 16, 2026

Australia Commits $200M to Women’s Sports to Seize World Cup Momentum

  • The $200 million will fund gear and facilities for female athletes in Australia, building off Women’s World Cup TV records.
  • “The Matildas have given us a moment of national inspiration. This is about seizing that opportunity for the next generation,” said Prime Minister Albanese.
The Australian government will invest $200 million in women's sports amid a successful World Cup run.
Fox Sports

Australian Prime Minister Anthony Albanese has announced plans to invest $200 million in the country’s women’s sports infrastructure, meeting a funding plea made by Australian soccer captain Sam Kerr following the Matildas’ run to the World Cup semifinals. 

The $200 million will be invested through the Australian government’s Play Our Way program to ensure that girls and women athletes in the country have their own facilities and gear instead of sharing with men’s teams. The funding will be available to all sports in Australia, where the women’s soccer team recently set broadcast viewership records as it co-hosted the Women’s World Cup alongside New Zealand in the highest-attended WWC of all time. 

“Too often women and girls are changing in men’s bathrooms, wearing hand-me-down boys uniforms, playing with men’s equipment on poor fields that boys’ teams wouldn’t train on,” Australia’s Sports Minister Anika Wells said following the funding announcement. 

Allotted funding will be determined by an expert advisory panel formed by the government, and applications to apply for funding will open in early 2024, according to the Australian Broadcast Corporation. Kerr said, “We need funding in our grassroots. We need funding everywhere,” after Australia’s World Cup semifinals loss to England on Wednesday. 

“The Matildas have given us a moment of national inspiration,” Albanese said Friday. “This is about seizing that opportunity for the next generation, investing in community sporting facilities for women and girls around Australia.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.

Sophia Wilson on Returning to Soccer With a Million-Dollar Deal

Wilson became the NWSL’s first million-dollar player this offseason.
exclusive

NWSL Moves to Restrict Which Brands Players Can Wear on the Field

Nike and Adidas have already signed on to the new policy.

Valkyries GM Avoids Questions After Draft Trade: ‘I’m Exhausted’

Golden State traded Flau’jae Johnson to Seattle for two second-rounders.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.