• Loading stock data...
Tuesday, March 3, 2026

AT&T CEO Details $130B WarnerMedia Merger

  • AT&T saw its U.S.-focused customer base as an awkward fit for the global streaming wars, according to CEO John Stankey.
  • That, plus a major cash haul, inspired its spin off of WarnerMedia, which will merge with Discovery.
Presley Ann/Getty Images for WarnerMedia/Design: Alex Brooks

Is AT&T spinning off WarnerMedia and merging it with Discovery to balance its books, or to create a company that can compete in the global streaming wars?

AT&T CEO John Stankey cited both reasons as key motivators for the move that will create the world’s next streaming giant.

“The new company will have a content spend that exceeds most of its industry peers,” Stankey said at a J.P. Morgan conference about tech, media, and communications on Monday.

The new entity — which will combine TNT, TBS, Eurosport, GolfTV, CNN, HBO and HBO MAX, Discovery, Bleacher Report, and numerous other media properties — will spend $20 billion annually on content. It is expected to have a market value around $130 billion.

Stankey also acknowledged that AT&T’s bank account was a factor, saying revenue from the Discovery deal will address “concerns about the balance sheet.”

AT&T’s revenue was up 2.7% year-over-year in Q1 to $43.9 billion, leading to 60% growth in profits, which reached $7.9 billion.

AT&T has mainly focused on the U.S. — until now. Stankey said, “It’s time to unleash the media assets to go and seize a multi-hundred-billion-dollar opportunity.”

  • TNT and TBS have deals with the NBA, NHL, and MLB.
  • Discovery’s sports media deals are all outside the U.S., namely Eurosport’s network and GolfTV’s 12-year, $2 billion overseas rights deal for the PGA Tour.
  • Discovery also holds live rights to the Olympic Games in 50 territories through 2024.

Comcast reportedly had its eye on WarnerMedia as an acquisition target, as well.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The broadcast studio and pundits on the Paramount+ series, 'Inside The NFL'.

Paramount Wins Battle For WBD As Netflix Drops Out

The streaming giant bows out of the high-stakes race.
CBS Sports

Paramount Says WBD Deal Would Help CBS Turnaround

The CBS Sports parent company lauds its NFL and UFC programming.
The Warner Bros. studios in Burbank, California, U.S. November 18, 2025.

Warner Bros. Weighs Revised Paramount Offer

The TNT Sports parent company is reviewing the latest acquisition offer.

CBS Sports Parent Sweetens Offer As WBD Still Considering Next Move

The ultimate fate of TNT Sports continues to hang in the balance.

Featured Today

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.

Ex-NFL Pro, Commanders Exec Says Women’s Sports Is an Undervalued Asset

Jason Wright oversees a fund that has secured $250 million.
Puma store
January 27, 2026

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Takes Board Role, Equity Stake in Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under New Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.