Thursday December 7, 2023

Athleisure Market Could Grow to $549B by 2028

  • The athleisure market could reach $549 million by 2028.
  • Emerging trends in "athflow" and "tactical fitness apparel" could drive continued growth in the space.
Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Earnings season has been tough on athletic apparel brands. The sector has seen widespread earnings misses, due in large part to global supply chain issues.

Athleisure is one area that’s been a bright spot. In the past 12 months, we’ve seen the following deals:

  • Spanx was valued at $1.2 billion after Blackstone bought a majority stake.
  • Vuori received a $400 million investment from SoftBank that values the clothing company at $4 billion.
  • L Catterton-backed Sweaty Betty sold to Wolverine Worldwide for $410 million.

The athleisure market is anticipated to grow to $549 billion by 2028 — and that’s not accounting for emerging sub-trends within the space.

Athflow — the convergence of athleisure and luxury — was one of the top trends in Pinterest’s 2021 business report.

Tactical sports fashion is on the rise, too. At the end of 2020, On Running’s Cloud X trainer ranked ninth on fashion search engine List — the first time any tactical fitness item had appeared on the index. Since then, each quarterly index has included tactical fitness apparel.

Want to learn more about this half-trillion dollar market? Check out Front Office Sports Insights.

Copy Link
Link Copied
Link Copied

What to Read

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.

Roger Federer-Backed On Is Growing While Others Stumble

Federer backs Swiss athletic shoe and apparel maker On.
Under Armour

Under Armour Is Latest Sportswear Giant To See Revenue Drop

North American sales were weak in the most recent quarter.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

A distance roll back is set to be coming to golf balls.
November 20, 2023

Messi Set To Challenge For Another Off-Pitch Record

Messi's World Cup jerseys are headed for auction.
November 21, 2023

Upbeat Dick’s Earnings Counter Slowdown In Sports Apparel Market

Surprise earnings beat contrasts from other recent results in the category.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
October 12, 2023

Liverpool Facing Further Stadium Delays Amid Shifting Financial Future

Liverpool is expanding its stadium capacity to 61,000.
People take pictures on their phones of the New York Stock Exchange decorated with On branding.
October 6, 2023

Roger Federer-Backed On Outlines Ambitious Growth Plans

The Swiss company plans to double sales to $3.85 billion by 2026.
Los Angeles Angels designated hitter Shohei Ohtani hits against the Tampa Bay Rays during the sixth inning at Angel Stadium.
September 29, 2023

Shohei Ohtani Tops MLB Jersey Sales List For First Time

He's the first Japanese player to headline the list in MLB history.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
September 29, 2023

Lionel Messi’s Inter Miami Jersey Headlines 2023 MLS Sales

Messi had MLS’ top-selling jersey in his first season.