Tuesday, June 16, 2026

At Final Four, Top-Ranked South Carolina Is Also No. 1 In Spending

  • South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.
  • The Virginia Tech Hokies spent $3.4 million last year, the least of all four teams.
South Carolina Gamecocks forward Aliyah Boston, left, guard Zia Cooke, middle, and head coach Dawn Staley speak before the NCAA Womens Final Four
Kirby Lee-USA TODAY Sports

DALLAS — Every women’s Final Four team this year hails from a Power 5 conference. But just because they come from the richest conferences doesn’t mean they spend the same amount of money on their women’s basketball teams. 

South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.

The Gamecocks shelled out a whopping $9.5 million last year, according to Department of Education data from the 2021-22 season. In addition, coach Dawn Staley, who makes close to $3 million annually, is the second-highest-paid women’s basketball coach in the country.

  • The LSU Tigers came in second, with $8.3 million in expenses last season.
  • The Iowa Hawkeyes were slightly farther behind, with $6 million. 
  • The Virginia Tech Hokies, who will appear in their first Final Four on Friday night, spent only $3.4 million. 

Those figures don’t include coaching salaries, though head coaching contracts follow the same rankings as overall team budgets.

  • LSU coach Kim Mulkey makes $2.6 million per year, third in the nation.
  • Iowa coach Lisa Bluder earns $1.1 million, ranking eighth.
  • Virginia Tech coach Kenny Brooks, who reportedly makes well under $1 million, isn’t even on the list for the top 25 highest-paid coaches.

Despite the discrepancy, all four have earned a trip to Dallas — and will face off on Friday night.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Portland Fire GM Says Team Is Chasing Playoffs, Not Lottery Odds

Vanja Černivec was with the Golden State Valkyries last year.

Serena and Venus Williams Will Play Wimbledon Doubles

Williams made her return to doubles action earlier this month.
Gareth Bale
Exclusive

Gareth Bale Launches Sports Fund, Still Eyeing Cardiff Bid

“It’s about being patient, finding the right club, and the right path for us to take.”
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Sen. Ted Cruz (R-TX) listens as Sen. Maria Cantwell (D-WA) speaks during a hearing on the “Protect College Sports Act” before the Senate Commerce Committee, on Capitol Hill in Washington, D.C., U.S., June 3, 2026. REUTERS/Evan Vucci

Amended College Sports Bill Leaves SEC, Big Ten Concerns Intact

The amended bill doesn’t alleviate the Big Ten and SEC’s biggest concerns.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 15, 2026

Big 12 Sues Texas Tech, Texas AG Over Potential Sorsby Sanctions

The lawsuit comes one week after Sorsby was granted an injunction.
June 15, 2026

Sorsby Leaves Texas Tech, Declares for NFL Supplemental Draft

The news comes hours after the Big 12 sued Texas Tech.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
June 12, 2026

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) and tight end JJ Buchanan (81) celebrate after a touchdown against the Nebraska Cornhuskers in the first half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
June 12, 2026

University of Utah Finalizes Private-Equity Deal

Utah is the first athletic department to sign a private-equity deal.
Jun 5, 2026; Morgantown, WV, USA; West Virginia Mountaineers fans sing “Country Roads” after defeating the Cal Poly Mustangs at Kendrick Family Ballpark. Mandatory Credit: Ben Queen-Imagn Images
June 12, 2026

How Troy and West Virginia Baseball Met Unprecedented Demand

Troy and West Virginia open Men’s College World Series play on Friday.
Apr 18, 2026; Athens, GA, USA; Georgia Bulldogs running back Dwight Phillips Jr reacts after scoring a touchdown during the Georgia Spring football game at Sanford Stadium.
June 11, 2026

One Year After House Settlement, NIL Enforcement Is Still Muddled

Problems include long wait-times, rules disputes, and a new lawsuit.