Monday, April 20, 2026

At Final Four, Top-Ranked South Carolina Is Also No. 1 In Spending

  • South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.
  • The Virginia Tech Hokies spent $3.4 million last year, the least of all four teams.
South Carolina Gamecocks forward Aliyah Boston, left, guard Zia Cooke, middle, and head coach Dawn Staley speak before the NCAA Womens Final Four
Kirby Lee-USA TODAY Sports

DALLAS — Every women’s Final Four team this year hails from a Power 5 conference. But just because they come from the richest conferences doesn’t mean they spend the same amount of money on their women’s basketball teams. 

South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.

The Gamecocks shelled out a whopping $9.5 million last year, according to Department of Education data from the 2021-22 season. In addition, coach Dawn Staley, who makes close to $3 million annually, is the second-highest-paid women’s basketball coach in the country.

  • The LSU Tigers came in second, with $8.3 million in expenses last season.
  • The Iowa Hawkeyes were slightly farther behind, with $6 million. 
  • The Virginia Tech Hokies, who will appear in their first Final Four on Friday night, spent only $3.4 million. 

Those figures don’t include coaching salaries, though head coaching contracts follow the same rankings as overall team budgets.

  • LSU coach Kim Mulkey makes $2.6 million per year, third in the nation.
  • Iowa coach Lisa Bluder earns $1.1 million, ranking eighth.
  • Virginia Tech coach Kenny Brooks, who reportedly makes well under $1 million, isn’t even on the list for the top 25 highest-paid coaches.

Despite the discrepancy, all four have earned a trip to Dallas — and will face off on Friday night.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.

Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move

Crooks played her first three seasons at Iowa State.

March Madness Hero Braylon Mullins Will Stay at UConn

The Huskies star will return for his sophomore season.

Caitlin Clark Prioritizes Health As WNBA Banks on Her Availability

The Indiana Fever star played in just 13 games last season.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 17, 2026

Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M

Indiana defeated Miami in the CFP title game. 
April 20, 2026

The QB Class That Reshaped a New Era of College Football

College football’s transfer portal and revenue-sharing picked up in 2025.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive
April 15, 2026

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.
April 15, 2026

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.
April 14, 2026

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.
exclusive
April 14, 2026

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.