Saturday, August 22, 2026

At Final Four, Top-Ranked South Carolina Is Also No. 1 In Spending

  • South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.
  • The Virginia Tech Hokies spent $3.4 million last year, the least of all four teams.
South Carolina Gamecocks forward Aliyah Boston, left, guard Zia Cooke, middle, and head coach Dawn Staley speak before the NCAA Womens Final Four
Kirby Lee-USA TODAY Sports

DALLAS — Every women’s Final Four team this year hails from a Power 5 conference. But just because they come from the richest conferences doesn’t mean they spend the same amount of money on their women’s basketball teams. 

South Carolina spends the most of the Final Four contenders by far — on both its team and head coach.

The Gamecocks shelled out a whopping $9.5 million last year, according to Department of Education data from the 2021-22 season. In addition, coach Dawn Staley, who makes close to $3 million annually, is the second-highest-paid women’s basketball coach in the country.

  • The LSU Tigers came in second, with $8.3 million in expenses last season.
  • The Iowa Hawkeyes were slightly farther behind, with $6 million. 
  • The Virginia Tech Hokies, who will appear in their first Final Four on Friday night, spent only $3.4 million. 

Those figures don’t include coaching salaries, though head coaching contracts follow the same rankings as overall team budgets.

  • LSU coach Kim Mulkey makes $2.6 million per year, third in the nation.
  • Iowa coach Lisa Bluder earns $1.1 million, ranking eighth.
  • Virginia Tech coach Kenny Brooks, who reportedly makes well under $1 million, isn’t even on the list for the top 25 highest-paid coaches.

Despite the discrepancy, all four have earned a trip to Dallas — and will face off on Friday night.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 20, 2026; Los Angeles, California, USA; Atlanta Dream forward Angel Reese (5) and forward Naz Hillmon (00) cheer from the bench in the fourth quarter of the game against the Los Angeles Sparks in the second half at Crypto.com Arena

Newest WNBA Dildo Thrower Arrested and Banned

Angel Reese pointed out the perpetrator, who was apprehended and arrested.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.

Appeals Court Pauses Fifth Year of Eligibility Order

An appeals court has yet to make a final decision.
LSU Tigers head football coach Lane Kiffin talking with Quarterback Husan Longstreet 8 at LSU Football practice. August 18, 2026.
August 21, 2026

College Football Landscape Fueled by New Off-Field Drama

Five major storylines are shaping college football’s new business landscape.
Nov 6, 2023; Tuscaloosa, Alabama, USA; Alabama guard Kai Spears (32) a walk on guard, takes a three late in the game at Coleman Coliseum. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports
August 21, 2026

New York Times Loses $9.25M Defamation Verdict to Ex-Alabama Player

The outlet called the inaccurate report “an honest mistake.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 20, 2026

Judge: Players Can Go From NFL Training Camp Back to College

The ruling stemmed from a lawsuit challenging the NCAA’s new eligibility model.
Emory Eagles guard Ben Pearce (10) passes around Mary Washington Eagles forward Jay Randall (11) on Sunday, April 5, 2026, during the NCAA DIII men's basketball championship game at Gainbridge Fieldhouse in Indianapolis.
August 20, 2026

Division III Basketball Star Sues NCAA for 5th Year of Eligibility

If the case is successful, thousands more NCAA athletes could receive eligibility.
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.
August 19, 2026

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.
First at FOS
August 17, 2026

Snapback Sports Gets Patch Deal With Sam Houston State, With Perks

It’s just the second patch deal secured by a Conference USA school.