The NBA has a clear goal this season: tying up all its loose ends before negotiations for its next set of media rights officially begin in Spring 2024.
Hoping to maximize value for broadcast partners to bring in what could be as much as $75 billion with new contracts, the league has already begun to crack down on load-management issues and just launched the inaugural in-season tournament.
Next on the agenda appears to be shoring up the NBA All-Star Game, which drew a record-low number of viewers earlier this year on TNT and TBS with an audience of 4.59 million.
The league has already announced that the game will return to its classic East-West format with four 12-minute quarters. Recent years had seen team captains draft players and the games ending with a target score in the fourth quarter.
NBA commissioner Adam Silver is taking responsibility for the declining interest in the All-Star Game, citing too much fanfare around introductions and halftime performances, and not enough focus on the product. “We’re sending mixed signals,” he told ESPN. “And if we want guys to treat this like a real game … we have to treat it that way.”
At February’s All-Star Weekend in Indianapolis, Saturday’s festivities will be held at the Colts’ Lucas Oil Stadium, while Sunday’s game will take place at the Pacers’ Gainbridge Fieldhouse. The Bay Area will host the 2025 All-Star Weekend.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
![[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.](https://frontofficesports.com/wp-content/uploads/2026/03/USATSI_28173562_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[US, Mexico & Canada customers only] Sep 28, 2025; Bethpage, New York, USA; Team USA's Bryson DeChambeau reacts after hitting his approach on the 15th hole during the singles on the final day of competition for the Ryder Cup at Bethpage Black.](https://frontofficesports.com/wp-content/uploads/2026/03/USATSI_27197957_168416386_lowres-scaled.jpg?quality=100&w=1024)
