Saturday, September 19, 2026

As LeBron James Struggles, Lakers—and NBA—Face Murky Future

LeBron James said at the start of the season that he wants to play all 82 games—but Lakers coach JJ Redick hinted Monday that may no longer be the case.

Brad Rempel-Imagn Images

No one in NBA history has battled Father Time better than LeBron James. But those paying close attention are starting to see James lose his grip in the fight—and it could be detrimental to the future of the Lakers and the overall NBA business.

On paper, James, who turns 40 on Dec. 30, is still putting up good counting stats. His 22 points per game are his lowest since his rookie season, but he’s averaging eight rebounds and 9.1 assists, the second most in his career. However, as The Athletic’s Fred Katz pointed out, the Lakers, who have a 12–9 record, good for No. 8 in a loaded Western Conference, are 21 points per 100 possessions worse when he’s on the court

James—who entered this season as the only player in NBA history with more than $400 million in career earnings—is also struggling with his three-point shot as he’s missed his last 19 attempts from beyond the arc, his longest streak since the 2003–2004 season, according to ESPN. 

A Blow for the NBA

Whether James is battling for a championship, he is still one of basketball’s biggest draws. So it was a blessing for the league when he declared at the beginning of the season that his goal was to play all 82 games.

However, Lakers coach JJ Redick hinted at how the season may be taking a toll on the four-time MVP following a loss to the Timberwolves on Monday after a back-to-back, saying it may not be in James’s or the team’s “best interest” for him to play all 82 games. James, who scored a season-low 10 points, also didn’t seem as certain about his goal following the loss.

“That’s a goal, but we’ll see,” James said.

If James were to consistently rest through the remainder of the year, it could be a blow to the league that’s already struggling to pull viewers to open the season, particularly because the Lakers entered the season with the most nationally televised games among any team, and still have 20 remaining. 

The Lakers could end up at risk of violating the NBA’s player participation policy if James rests. The league has not been shy to send $100,000 fines this season to teams for players failing to play when they are eligible. The 76ers and Hawks are two examples of resting Joel Embiid and Trae Young, respectively.

The Lakers’ Future

Months before James led the Lakers to the 2020 NBA championship, he said he wanted to “be a Laker for the rest of my life.” The Lakers have not made the Finals since 2020—but James’s actions show he’s committed to the team, especially after they selected his son, Bronny, in the 2024 draft.

But the uncertainty of the future of James, who has consistently signed one-plus-one contracts with the Lakers, which are two-year deals with a player option for year two, provides a hamper on a team trying to build a roster—especially if the player paid 35% of the salary cap is deteriorating.

The Lakers may choose loyalty above all else—akin to how they rode out the tail end of Kobe Bryant’s career when the team missed the playoffs for three straight years. James’s stature as one of the greatest players of all time certainly helps the iconic franchise maintain its spot as the third-most-valuable team in the league, worth more than $7 billion, per Forbes.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Sep 17, 2026; Orchard Park, New York, USA; Buffalo Bills wide receiver Joshua Palmer (5) runs to score a touchdown during the first half against the Detroit Lions at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images

Bills Mafia Steals the Show in $2.2B Highmark Stadium Debut

The new stadium easily transcended its league-low seating capacity.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Sep 10, 2026; Melbourne, Victoria, Australia; Los Angeles Rams head coach Sean McVay during practice at Marvel Stadium. Mandatory Credit: Kirby Lee-Imagn Images

McVay’s Australia Gripe Highlights NFL’s Business-Football Divide

The Rams coach is looking to forget the team’s struggles in Australia.
Bhathals
September 17, 2026

Fire, Thorns Owners All In on Portland Despite Missing Out on Blazers

The sibling owners say Portland is a “mid-market unicorn.”
September 17, 2026

Knicks Blame ‘Mistake’ for Sky-High Ticket Prices

The team halted ticket sales and will issue partial refunds.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 15, 2026

Ndamukong Suh Blasts Rams’ ‘Asinine’ Australia Travel Plan

The Rams traveled to a game in Melbourne just a day before kickoff.
Exclusive
September 15, 2026

Carolyn Tisch Blodgett Says Giants Ownership Transfer Is Complete

The Tisch shares have been passed down.
September 14, 2026

Clippers Reverse Course and Accept NBA Punishment

Steve Ballmer said he has “sincere regrets.”
September 11, 2026

49ers Win Battle of Australia Travel Plans

The Niners blew out the Rams on Thursday.