• Loading stock data...
Sunday, January 5, 2025

As LeBron James Struggles, Lakers—and NBA—Face Murky Future

LeBron James said at the start of the season that he wants to play all 82 games—but Lakers coach JJ Redick hinted Monday that may no longer be the case.

Brad Rempel-Imagn Images

No one in NBA history has battled Father Time better than LeBron James. But those paying close attention are starting to see James lose his grip in the fight—and it could be detrimental to the future of the Lakers and the overall NBA business.

On paper, James, who turns 40 on Dec. 30, is still putting up good counting stats. His 22 points per game are his lowest since his rookie season, but he’s averaging eight rebounds and 9.1 assists, the second most in his career. However, as The Athletic’s Fred Katz pointed out, the Lakers, who have a 12–9 record, good for No. 8 in a loaded Western Conference, are 21 points per 100 possessions worse when he’s on the court

James—who entered this season as the only player in NBA history with more than $400 million in career earnings—is also struggling with his three-point shot as he’s missed his last 19 attempts from beyond the arc, his longest streak since the 2003–2004 season, according to ESPN. 

A Blow for the NBA

Whether James is battling for a championship, he is still one of basketball’s biggest draws. So it was a blessing for the league when he declared at the beginning of the season that his goal was to play all 82 games.

However, Lakers coach JJ Redick hinted at how the season may be taking a toll on the four-time MVP following a loss to the Timberwolves on Monday after a back-to-back, saying it may not be in James’s or the team’s “best interest” for him to play all 82 games. James, who scored a season-low 10 points, also didn’t seem as certain about his goal following the loss.

“That’s a goal, but we’ll see,” James said.

If James were to consistently rest through the remainder of the year, it could be a blow to the league that’s already struggling to pull viewers to open the season, particularly because the Lakers entered the season with the most nationally televised games among any team, and still have 20 remaining. 

The Lakers could end up at risk of violating the NBA’s player participation policy if James rests. The league has not been shy to send $100,000 fines this season to teams for players failing to play when they are eligible. The 76ers and Hawks are two examples of resting Joel Embiid and Trae Young, respectively.

The Lakers’ Future

Months before James led the Lakers to the 2020 NBA championship, he said he wanted to “be a Laker for the rest of my life.” The Lakers have not made the Finals since 2020—but James’s actions show he’s committed to the team, especially after they selected his son, Bronny, in the 2024 draft.

But the uncertainty of the future of James, who has consistently signed one-plus-one contracts with the Lakers, which are two-year deals with a player option for year two, provides a hamper on a team trying to build a roster—especially if the player paid 35% of the salary cap is deteriorating.

The Lakers may choose loyalty above all else—akin to how they rode out the tail end of Kobe Bryant’s career when the team missed the playoffs for three straight years. James’s stature as one of the greatest players of all time certainly helps the iconic franchise maintain its spot as the third-most-valuable team in the league, worth more than $7 billion, per Forbes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Fox, Skip Bayless, Others Sued on 14 Counts Including Sexual Battery

The suit alleges Bayless offered Faraji $1.5 million to have sex with him.
opinion

Caitlin Clark, Simone Biles, and the Athletes of the Year

What the Time and Sports Illustrated choices tell us about 2024.
Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
Jan 2, 2025; Miami, Florida, USA; Miami Heat forward Jimmy Butler (22) looks on from the bench during the second half at Kaseya Center.

Heat Suspend Butler for 7 Games, Will Listen to Trade Offers

The Heat previously said they would not trade the six-time All-Star.

Featured Today

Dec 31, 2024; Chicago, Illinois, USA; Chicago Blackhawks center Connor Bedard (98) walks out to the rink before the Winter Classic against the St. Louis Blues at Wrigley Field

Glitzy NHL New Year’s Eve Winter Classic Showcased Connor Bedard’s Star Power

The business of Bedard—on full display—is crucial for the NHL.
Pop-Tarts bowl tropfy
December 27, 2024

‘I Want to Play in That Game’: How the Pop-Tarts Bowl Went..

The bowl has players saying, “I want to play in that game.”
NHL Winter Classic 2024
December 26, 2024

NHL, TNT Pinning High Hopes on First New Year’s Eve Winter Classic

Can the dream setting of Wrigley Field lift flagging viewership?
Nov 23, 2024; Corvallis, Oregon, USA; Oregon State Beavers students celebrate during the fourth quarter against the Washington State Cougars at Reser Stadium.
December 23, 2024

How the Pac-12 Rose From the Ashes in 2024

The conference went from uncertain future to remarkable comeback.
Jon Gruden
exclusive

Jon Gruden Expected to Be ‘Hot’ NFL Head Coaching Candidate Despite Suit,..

Gruden’s lawsuit isn’t expected to hinder his potential return to the NFL.
December 27, 2024

Executive Behind Failed Effort to Keep A’s in Oakland Steps Down

Dave Kaval leaves the MLB club after eight often-tumultuous years.
December 30, 2024

Darnold Dilemma: Will QB Breakout Lead Vikings to Ditch Low-Cost Succession?

Minnesota is 14–2 and vying for the No. 1 seed in the NFC.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 26, 2024

Manchester City’s On-Field Collapse Deepens With Charges Looming

The team that dominated England for years is in a historic slump.
December 26, 2024

NFL Could Be Without Ratings Magnet Chiefs For Nearly a Month

TV rights partners could be deprived of the NFL’s viewership juggernaut.
December 23, 2024

Late Cowboys Surge Not Enough to Prevent Week 17 Schedule Flex

America’s Team is placed in a lesser broadcast slot.
December 23, 2024

As Padres Ownership Shifts to John Seidler, How Will the Team Spend?

The late Peter Seidler will be succeeded by his eldest brother, John.