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Apple’s Fitness+ Set for Dec. 14 Launch

    • The long-awaited service will debut with 10 workout disciplines and 21 trainers.
    • This article was first published in the FOS PM Newsletter. Subscribe here.
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Apple’s long-awaited workout subscription service, Fitness+, debuts on Dec. 14. 

The service will feature guided workouts that are compatible on iPhone, iPad, and Apple TV. It requires an Apple Watch to track metrics while exercising.

The Total Package:

  • $9.99 per month or $79.99 annually
  • 10 workout categories, from HIIT to yoga 
  • 21 trainers

You only need Apple devices for most Fitness+ activities, but Apple says people can use “almost any bike, treadmill, or rowing machine” for workouts that do require equipment.

Fitness+ vs. Peloton: “They’re just going to be the content,” Peloton CEO John Foley said recently regarding Fitness+. “The magic is our connected platforms.”

Those connected platforms are Peloton’s $39 per month all-access membership which links with Peloton bikes and treadmills, ranging in price from $1,895 to $4,295.

Peloton’s stock rose 1.39% on the day, while Apple gained 0.51%.

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