• Loading stock data...
Friday, April 4, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Apple, Gyms Work It Out

Apple Fitness
Apple

Apple Fitness+ might not be the connected home fitness disruptor it was thought to be.

The new offering, which launched this week, isn’t designed to replace gyms. In fact, Apple appears to be embracing gyms: 

  • Life Time will offer a free Fitness+ subscription to its nearly 2 million members later this month
  • Apple executives expect users to take Fitness+ to gyms for workouts that require equipment they don’t have at home

“Apple Fitness Plus brings additional best-in-class content and variety to the ever-growing digital and omnichannel wellness programs, services and content we provide our members,”  Life Time Founder, Chairman and CEO Bahram Akradi said in a statement. 

Apple may see an opening for more gym collaborations that aren’t attractive to Peloton, Tonal and Lululemon-owned Mirror, whose equipment and services are viewed as head-to-head competitors with brick and mortar fitness facilities.

The company’s online Fitness+ page includes links to purchase workout equipment from brands like Life Style, Rogue and TechnoGym.

Fitness+ costs $9.99, but Apple is currently offering up to a 90-day free trial for some users.

In March, Peloton extended its free 30-day digital membership trial to 90 days — it’s seen paid subscriptions grow 382% year-over-year, according to the company’s last quarterly statement released in November.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Mar 27, 2025; Newark, NJ, USA; Alabama Crimson Tide guard Chris Youngblood (8) and the Alabama Crimson Tide bench celebrate during the second half against the Brigham Young Cougars during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center.

How Alabama Became College Basketball’s Newest Juggernaut

The Crimson Tide have found success rivaling their historic football program.
Mar 22, 2025; Providence, RI, USA; Arkansas Razorbacks head coach John Calipari during the first half of a second round men’s NCAA Tournament game against the St. John's Red Storm at Amica Mutual Pavilion.

Arkansas–St. John’s Showcased the New Winning Formula in the NIL Era

Two legendary, high-paid coaches and their NIL-backed rosters played a classic.

Featured Today

Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Brehanna Daniels
March 31, 2025

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.