• Loading stock data...
Wednesday, June 18, 2025
    More
    Fitness

    Apple Looks to Disrupt Connected Fitness Landscape

    By
    Aug 13, 2020 | 08:09 pm
    UPDATED Aug 13, 2020 | 11:31 pm
    Apple Tim Cook
    Apple

    After Peloton and Nike saw massive growth for their training apps during the pandemic, Apple is now looking to take a bite of that pie. Apple is reportedly developing a new subscription for virtual fitness classes that can be used via an app on the iPhone, iPad and Apple TV.

    It will come as part of Apple One, a bundle for the company’s services like Apple Music and Apple TV+. Other add-ons would include Apple Arcade, Apple News+ and increased iCloud storage. The move is meant to help the company extend consumer loyalty beyond hardware.

    The fitness aspiration is a piece of Apple’s growing focus on healthcare that has included adding more health-related functions to the Apple Watch. Apple One is expected to launch in October, alongside a new iPhone.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.
    by

    Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players
    “We need to inject our Gotham stars into New York culture.”
    Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
    by

    Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble
    The revamped soccer event debuts amid controversy.
    Jan 31, 2025; New Orleans, Louisiana, USA; Boston Celtics guard Jaylen Brown (7) reacts to a play against the New Orleans Pelicans during the first half at Smoothie King Center.
    opinion
    by

    The Celtics Sale Set an NBA Record. How Long Will It Stand?
    Owners and investors weigh in on the $6.1 billion Celtics price tag.
    Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
    by and

    Every College Wants a Flashy Basketball GM Hire Right Now
    The role is more important than ever, and the definition is ever-evolving.

    Featured Today

    Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
    by

    Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..
    Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
    August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
    June 6, 2025

    Why the Goodyear Blimp Is at Every Major Sports Event
    The airship wasn’t built to cover sports. Now it’s a regular presence.
    May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros
    June 4, 2025

    Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy
    The exact science behind maintaining the French Open’s red clay.
    Alex Jensen introductory press conference on Monday, March 17, 2025.
    June 3, 2025

    Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs
    How Jensen began building an NCAA program while patrolling the Dallas sideline.

    More in Fitness
    Sponsored

    Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 
    As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
    Sponsored

    How On Location is Redefining the Olympic Winter Games Hospitality Experience
    As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
    The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
    March 14, 2025

    CrossFit for Sale After Years of Drama and Attrition
    The intense fitness workout got popular in the early 2000s.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
    Sponsored

    How On Location is Redefining the Olympic Winter Games Hospitality Experience
    As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
    Sponsored

    The Surprising Ingredient That Can Improve Your VO2 Max
    In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
    Peloton Bike
    October 31, 2024

    Peloton Earnings Beat Expectations As It Still Loses Subscribers
    Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
    September 4, 2024

    Under Armour Sells MapMyFitness Back to Founders 11 Years Later
    The founders sold the tracking app to the apparel giant in 2013.