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Monday, December 2, 2024

Apple Looks to Disrupt Connected Fitness Landscape

Apple Tim Cook
Apple
After Peloton and Nike saw massive growth for their training apps during the pandemic, Apple is now looking to take a bite of that pie. Apple is reportedly developing a new subscription for virtual fitness classes that can be used via an app on the iPhone, iPad and Apple TV.

It will come as part of Apple One, a bundle for the company’s services like Apple Music and Apple TV+. Other add-ons would include Apple Arcade, Apple News+ and increased iCloud storage. The move is meant to help the company extend consumer loyalty beyond hardware.

The fitness aspiration is a piece of Apple’s growing focus on healthcare that has included adding more health-related functions to the Apple Watch. Apple One is expected to launch in October, alongside a new iPhone.

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