Apple Looks to Disrupt Connected Fitness Landscape

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    • Peloton’s recurring revenue model is its subscription-based virtual classes.

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After Peloton and Nike saw massive growth for their training apps during the pandemic, Apple is now looking to take a bite of that pie. Apple is reportedly developing a new subscription for virtual fitness classes that can be used via an app on the iPhone, iPad and Apple TV.

It will come as part of Apple One, a bundle for the company’s services like Apple Music and Apple TV+. Other add-ons would include Apple Arcade, Apple News+ and increased iCloud storage. The move is meant to help the company extend consumer loyalty beyond hardware.

The fitness aspiration is a piece of Apple’s growing focus on healthcare that has included adding more health-related functions to the Apple Watch. Apple One is expected to launch in October, alongside a new iPhone.