The Apple Watch Series 7 was unveiled in mid-September ahead of its Oct. 15 release.
Now, some customers are looking at a two-month wait for the outdoor-friendly watch that Apple considers its “most durable ever.” Other have not even been able to order the product.
Bloomberg reported “production snags” in August, following rumors of delays due to the watch’s complexity. The wearable includes a number of fitness and health-focused features:
- Blood oxygen level tracker
- The ability to take an ECG anytime
- Mindfulness and sleep trackers
- Water resistance up to 50 meters
- Apple’s Fitness+ service
Apple could take a hit from the hold up — more than 11% of its revenue came from wearables, home products, and accessories last fiscal year. Revenue was up 36% year-over-year to $81.4 billion in the quarter ending June 30.
If Apple can keep up with demand, holiday sales could help the tech giant could record nearly $120 billion in revenue in the final quarter of the year. The company reports fiscal fourth-quarter earnings on Oct. 28.