• Loading stock data...
Saturday, March 2, 2024

Amazon Wins NFL Thursday Night Streaming Rights

Tech giant beat out the likes of Twitter, YouTube and Google

Tech giant beat out the likes of Twitter, YouTube and Google. Image via Getty Images

The battle for live video programming content continues to disrupt the media and tech worlds. Last year, Twitter came out the surprising victor for the rights to stream the NFL on Thursday nights.

A year later, Amazon stakes claim as the next online provider for America’s football addiction.

In 2016 Twitter won the bidding war of 10 games for $10 million; now Amazon has dropped $50 million.

It’s more surprising this year to industry insiders, due to the success rate Twitter achieved last season. Live video has become a pillar of the social media platforms core offerings.

The company appears to be betting big on this content as part of their future. Now people again are questioning, what’s happening to Twitter?

Once news broke of the Amazon-NFL deal, Twitter quickly released this statement:

“Since last year, we have collaborated on over 40 live stream partnerships and we will continue to bring the best live content to our customers around the world.

In Q1 2017, we aired more than 800 hours of live stream content from over 400 events across sports, news, politics and entertainment. The NFL was a great partner to launch our strategy and we will continue to work with them to bring great content to our passionate sports fans.”

Amazon clearly is flexing its muscle buying the rights at five times the cost of last year for the same product.

The big unknowns are two fold:

1) How will fans not using Amazon Prime adapt? The online subscription is offered at $99 per year, or $10.99 per month.

2) Will viewers seamlessly go from watching games to purchasing merchandise on the e-commerce site? The retail giant accounts for more than half of every new dollar spent online in America, according to The Economist.

This is the second year of a two-year deal to simulcast the NFL Network’s broadcast of TNF. CBS and NBC each pay $225 million apiece per year to broadcast five Thursday night games a season.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want us to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

NFL Combine Is Buzzing With Talk of Nearly $1B in Extra Cap Space

The 2024 NFL salary cap is $255.4M per team, a $30M-per-team jump over last season.
RFK

RFK Stadium Bill Advances to Senate After Lopsided House Vote

The bill’s passage in the House, with a vote margin of 348–55, indicates strong bipartisan consensus and support for D.C.’s plans.

NFLPA Report Cards: Dolphins Best, Commanders Worst

The NFLPA released its second annual team report cards.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
Sponsored

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.