Amazon Unveils Workout Platform, Wearable Device

    • Amazon, like Apple, now has a fitness service paired with a wearable device as part of its Halo wearable and subscription program.
    • The company rolled out numerous new products, including its new wearable the Halo View.

Today's Action

All times are EST unless otherwise noted. Odds/lines subject to change. T&Cs apply. See for details.

Amazon is making its move into personal fitness, launching a workout class platform and nutrition planning service tied to its Halo wearables.

The new services were announced on Tuesday, along with a diverse lineup of new products, including the Halo View

  • The Halo View, $79.99, presents a challenger to other wristband makers such as WHOOP and Google-owned Fitbit. The device tracks biometrics and analytics including heart rate, movement, blood oxygen levels, and sleep quality.
  • Like the Apple Watch, it displays time and text messages, and integrates with the company’s nutrition and fitness services.
  • At $3.99 per month with a free six-to-12-month trial period on purchasing a Halo device, the fitness service undercuts Apple Fitness+ and Fitbit Premium, both $9.99 per month, and WHOOP, $30 per month.

Amazon’s nutrition service integrates with grocery services such as Weight Watchers, Lifesum, and Whole Foods, which Amazon bought in 2017 for $13 billion.

The Amazon news made investors all the more wary of Peloton, whose stock dropped around 8.2% from Monday morning to Wednesday afternoon. The at-home fitness giant is down 41.2% since the start of the year.