• Loading stock data...
Tuesday, June 25, 2024
Meet the Rising 25 Class of 2024!

Amazon Shuts Down Halo Fitness Wearable

  • Halo debuted in 2020 as Amazon’s foray into the wearable fitness and healthcare space. 
  • Consumers who bought Halo devices and accessories in the past 12 months will be given full refunds by Amazon.
Amazon Halo
Business Wire

Amazon is making more cost-cutting moves.

The retail and media giant has decided to shut down its Halo fitness wearable. Halo debuted in 2020 as Amazon’s foray into the wearable fitness and healthcare space. 

Halo aimed to compete in the wearable health and sleep-tracking space that also includes devices from Google’s Fitbit, the Apple Watch, Oura Ring, and WHOOP. 

Some employees are being laid off as part of the Halo shutdown, which follows Amazon’s recent start of layoffs to 9,000 employees. About 18,000 jobs were cut beginning in November as part of the largest layoffs in Amazon’s 29-year history.

Consumers who bought Halo devices and accessories in the past 12 months will be given full refunds by Amazon, and Halo app subscribers no longer need to pay monthly fees. 

WHOOP, which was previously valued at $3.6 billion and had its own layoffs last year, claims Amazon’s Halo device copied its design. 

“Amazon imitated our industrial design WHOOP and yes they met with us as potential investors years ago under the [Alexa Funda],” WHOOP CEO Will Ahmed tweeted in 2020.

On Wednesday, Ahmed tweeted that Amazon Halo’s hardware design “was a complete ripoff” of WHOOP.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Scheffler’s Season Earnings Could Surpass Top NFL, NBA, MLB Stars

The golfer has already won more than $27 million this season.

Stanley Cup Final: An Unlikely Game 7 Is Set to Cap the NHL’s Best Season

The Oilers are attempting to complete a comeback done just once in a Stanley Cup Final.
Everton FC owner Farhad Moshiri stands on the pitch at Goodison Park Stadium.

Another U.S. Takeover? Houston-Based Group in Talks With Everton

The English soccer club continues to look for a new owner.
podcast thumbnail mobile
Front Office Sports Today

How the American Soccer Fan is Unlike Any Other Sports Fans

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Peloton

Peloton Timeline: CEO Changes, Layoffs, Recalls, and Falling Stocks

The company has fallen from grace after roaring success in 2020.
August 10, 2023

Alternative Golf Venues Thriving ‘Off-Course’ By Attracting Younger Players

In 2022, 15.5 million people participated in off-course golf activities. 
October 18, 2023

Peloton To Bring Live Sports To Its Fitness Devices

NBA League Pass will be available to watch on Peloton devices.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Nike's group fitness studios follow its Netflix workout streaming deal.
August 3, 2023

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
UBS estimates that pickleball injuries have cost Americans $377 million this year.
June 27, 2023

Pickleball Injuries Could Cost U.S. Nearly $400 Million Per Year

UBS estimates that pickleball injuries have cost Americans $377 million this year.
Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
June 1, 2023

Harry Kane Invests in OxeFit, Fitness Startup Reaches $45 Million in Funding

Harry Kane joins Dak Prescott and Dustin Johnson as investors in OxeFit.
The huupe "smart" basketball hoop in a gym.
May 23, 2023

Can Basketball Hoops Become Part of the Smart Gym Ecosystem?

Huupe is selling its product to professional and college basketball teams.