Sound Partner

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    • Amazon has NFL Thursday Night Football streaming rights.

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Amazon continues its foray into broadcast rights, announcing a three-year deal with Major League Soccer’s Seattle Sounders FC. Prime Video now has exclusive digital streaming rights for all non-national broadcasts for the Sounders, starting with the Aug. 26 game against the LA Galaxy.

There will also be a dedicated Sounders page on Prime Video, which will feature live and archived matches, highlights, interviews and press conferences. Earlier this summer, Amazon-owned Twitch launched a sports vertical to host content from leagues and teams across the globe.

Amazon has grown its sports holdings the past several years, including “Thursday Night Football” streaming rights and Premier League rights in the U.K. The internet giant also acquired a stake in  YES Network in August 2019. Amazon had planned on streaming 21 Yankees games this season — however that was scrapped due to MLB’s postponement and YES choosing to keep broadcasts.