• Loading stock data...
Wednesday, January 7, 2026

Amazon Pulls Out As DSG Backer, but Streaming Partnership Still Possible

  • The streaming giant will not be an equity partner of the Bally Sports parent company.
  • A separate distribution deal could still be reached.
Jerome Miron-USA TODAY Sports

Amazon is backing out as a financing partner of Diamond Sports Group. But that move is not expected to either imperil the Bally Sports parent’s attempted reorganization from bankruptcy, or the streaming giant’s status as a potential distribution partner for the regional sports network operator. 

The decision, initially reported by Sports Business Journal and confirmed by Front Office Sports, arrives about eight months after Amazon had agreed to provide $115 million in bankruptcy exit financing, in turn receiving 15% of the company. The deal was also set to establish Amazon Prime Video as DSG’s “primary partner” for fans to access the RSNs on a direct-to-consumer basis.

But DSG’s need for the funds has perhaps lessened. In addition to restructuring $450 million in debt, the company also settled a prior legal battle with corporate parent Sinclair, Inc. that involved DSG receiving an additional $495 million. DSG in recent weeks has also made major steps toward being able to emerge from bankruptcy, finalizing a new distribution deal with Comcast, the No. 2 cable carrier in the U.S., and completing revised rights deals with both the NBA and NHL

After reaching those agreements, DSG conveyed a heightened confidence in being able to reorganize. But after a confirmation hearing set for July was postponed, a new date has not yet been set. 

Amazon could remain involved as the DTC partner of DSG. As a result, the post-exit financing is not—and wasn’t ever—a singularly determinative factor in DSG’s bid to recover. Meanwhile, Amazon continues to rack up additional sports rights, most recently landing a national package with the NBA that begins with the 2025–2026 season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.

NFL Streaming Record Still Stands Nearly a Year Later

A year-old league streaming record remains intact.
Dec 18, 2025; Seattle, Washington, USA; Seattle Seahawks quarterback Sam Darnold (14) runs against the Los Angeles Rams in the first half at Lumen Field.

Amazon Averaging Nearly 15M Viewers for ‘Thursday Night Football’

The Seahawks-Rams overtime thriller averaged more than 15 million viewers.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
The Warner Bros. studios in Burbank, California, U.S. November 18, 2025.

WBD rejects Paramount again

The TNT Sports parent company will continue with its planned Netflix merger.
Dec 8, 2025; Inglewood, California, USA; ESPN sideline reporter Laura Rutledge (left) interviews Los Angeles Chargers quarterback Justin Herbert (10) after the game against the Philadelphia Eagles at SoFi Stadium.
January 6, 2026

Laura Rutledge Opens Up on Justin Herbert and Viral Sugar Bowl Sprint

“I did not know that anybody was going to be filming that.”
January 6, 2026

Main Street Sports Crisis Pushes RSN Rights Closer to League Control

The regional sports broadcaster misses another set of scheduled rights payments.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
January 6, 2026

From CFP to Non-Playoff Bowls, U.S. Audiences Want Even More CFB

Bowl games across the sport are showing audience increases.
exclusive
January 5, 2026

Jason Benetti Is Leading Candidate to Be NBC’s Top MLB Voice

His contract is not up until later this year.
Cole Palmer
January 5, 2026

Versant Is Here. What Is It?

The Comcast spin-off completed its separation and is an independent company.
Jan 4, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin and quarterback Aaron Rodgers (8) celebrate after defeating the Baltimore Ravens at Acrisure Stadium.
January 5, 2026

Potential TV ‘Bidding War’ for Mike Tomlin

Tomlin could take a season off on TV to recharge his coaching batteries.