• Loading stock data...
Friday, February 13, 2026

Amazon Pulls Out As DSG Backer, but Streaming Partnership Still Possible

  • The streaming giant will not be an equity partner of the Bally Sports parent company.
  • A separate distribution deal could still be reached.
Jerome Miron-USA TODAY Sports

Amazon is backing out as a financing partner of Diamond Sports Group. But that move is not expected to either imperil the Bally Sports parent’s attempted reorganization from bankruptcy, or the streaming giant’s status as a potential distribution partner for the regional sports network operator. 

The decision, initially reported by Sports Business Journal and confirmed by Front Office Sports, arrives about eight months after Amazon had agreed to provide $115 million in bankruptcy exit financing, in turn receiving 15% of the company. The deal was also set to establish Amazon Prime Video as DSG’s “primary partner” for fans to access the RSNs on a direct-to-consumer basis.

But DSG’s need for the funds has perhaps lessened. In addition to restructuring $450 million in debt, the company also settled a prior legal battle with corporate parent Sinclair, Inc. that involved DSG receiving an additional $495 million. DSG in recent weeks has also made major steps toward being able to emerge from bankruptcy, finalizing a new distribution deal with Comcast, the No. 2 cable carrier in the U.S., and completing revised rights deals with both the NBA and NHL

After reaching those agreements, DSG conveyed a heightened confidence in being able to reorganize. But after a confirmation hearing set for July was postponed, a new date has not yet been set. 

Amazon could remain involved as the DTC partner of DSG. As a result, the post-exit financing is not—and wasn’t ever—a singularly determinative factor in DSG’s bid to recover. Meanwhile, Amazon continues to rack up additional sports rights, most recently landing a national package with the NBA that begins with the 2025–2026 season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 20, 2025; Houston, Texas, USA; General view of video cameras for Thursday Night Football before the game between the Houston Texans and the Buffalo Bills at NRG Stadium.

Why NFL Coaches Are Calling Amazon About Its Game Data

The streamer is pushing the envelope on analytics.
Dec 25, 2025; Minneapolis, Minnesota, USA; Detroit Lions center Graham Glasgow (60) waits to snap the ball against the Minnesota Vikings in the second quarter at U.S. Bank Stadium

Netflix, Amazon NFL Games Lift U.S. Streaming Record to New Peak

Record-setting NFL games brought streaming to a new high.

Featured Today

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.
February 6, 2026

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.

NBC’s Winter Olympics TV Viewership Up 93% Through 5 Days

Viewership nearly doubles compared to the 2022 Winter Olympics.
ESPN images
February 11, 2026

Disney Theme Parks, ManningCast, KidsCast: ESPN Super Bowl Plan Starts Now

ESPN installed a countdown clock at its Bristol campus.
exclusive
February 12, 2026

YouTube Pirating of Netflix’s Sports Podcasts Has Already Begun

A channel got 100k+ views reposting content from The Volume’s football show.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Building Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 11, 2026

Bad Bunny Halftime Viewership Fell 7% From Super Bowl Peak

It was the second-most-watched Super Bowl and fourth-most-watched halftime show.
February 10, 2026

Super Bowl LX Viewership Down 2%, Draws 124.9 Million Viewers

The NFL title game falls slightly from last year’s record viewership.
February 10, 2026

MLB Media Set to Handle Half of the League’s Teams in 2026

The shifts highlight the ongoing disruption across sports media.
February 10, 2026

ESPN Takes Over MLB.TV As New Rights Deal Kicks In

The Disney-owned outlet is distributing the league’s out-of-market package.