• Loading stock data...
Tuesday, January 27, 2026

Amazon Pulls Out As DSG Backer, but Streaming Partnership Still Possible

  • The streaming giant will not be an equity partner of the Bally Sports parent company.
  • A separate distribution deal could still be reached.
Jerome Miron-USA TODAY Sports

Amazon is backing out as a financing partner of Diamond Sports Group. But that move is not expected to either imperil the Bally Sports parent’s attempted reorganization from bankruptcy, or the streaming giant’s status as a potential distribution partner for the regional sports network operator. 

The decision, initially reported by Sports Business Journal and confirmed by Front Office Sports, arrives about eight months after Amazon had agreed to provide $115 million in bankruptcy exit financing, in turn receiving 15% of the company. The deal was also set to establish Amazon Prime Video as DSG’s “primary partner” for fans to access the RSNs on a direct-to-consumer basis.

But DSG’s need for the funds has perhaps lessened. In addition to restructuring $450 million in debt, the company also settled a prior legal battle with corporate parent Sinclair, Inc. that involved DSG receiving an additional $495 million. DSG in recent weeks has also made major steps toward being able to emerge from bankruptcy, finalizing a new distribution deal with Comcast, the No. 2 cable carrier in the U.S., and completing revised rights deals with both the NBA and NHL

After reaching those agreements, DSG conveyed a heightened confidence in being able to reorganize. But after a confirmation hearing set for July was postponed, a new date has not yet been set. 

Amazon could remain involved as the DTC partner of DSG. As a result, the post-exit financing is not—and wasn’t ever—a singularly determinative factor in DSG’s bid to recover. Meanwhile, Amazon continues to rack up additional sports rights, most recently landing a national package with the NBA that begins with the 2025–2026 season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2025; Minneapolis, Minnesota, USA; Detroit Lions center Graham Glasgow (60) waits to snap the ball against the Minnesota Vikings in the second quarter at U.S. Bank Stadium

Netflix, Amazon NFL Games Lift U.S. Streaming Record to New Peak

Record-setting NFL games brought streaming to a new high.

Kirk Herbstreit Enters Contract Year With ESPN, Amazon

Herbstreit’s ESPN and Amazon contracts are up after the 2026–27 football season.
Jan 12, 2026; Pittsburgh, PA, USA; Houston Texans wide receiver Xavier Hutchinson (19) makes a catch against Pittsburgh Steelers cornerback James Pierre (42) during the first half of an AFC Wild Card Round game at Acrisure Stadium.

Texans-Steelers Blowout Drew 29.1M Viewers for ESPN

Viewership rose sharply from the comparable game a year ago.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Barstool Sports founder and pizza influencer Dave Portnoy went on a four-shop tour of RI pizza places and stopped at Francesco's on Hope Street after owner Frank Schiavone got Portnoy's attention with some confident signage.

NFL: Dave Portnoy Not Banned From Super Bowl

“Mr. Portnoy can buy a ticket to the game.”
Jan 24, 2026; Las Vegas, Nevada, USA; Justin Gaethje (red gloves) fights Paddy Pimblett (blue gloves) during UFC 324 at T-Mobile Arena.
January 26, 2026

Paramount Says Nearly 5 Million Watched Its UFC Debut Event

UFC and Paramount agreed to a seven-year deal last year worth $7.7 billion.
Jan 26, 2026; Melbourne, Victoria, Australia; Amanda Anisimova of United States in action against Xinyu Wang of China in the fourth round of the women’s singles at the Australian Open at John Cain Arena in Melbourne Park.
January 26, 2026

Amanda Anisimova Calls The Athletic Reporter’s Questions ‘Clickbait’

“I don’t think that’s relevant,” Anisimova responded.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Aug 24, 2025; Milwaukee, Wisconsin, USA; Bob Costas speaks during a celebration of Bob Uecker’s life prior to the game between the San Francisco Giants= and Milwaukee Brewers at American Family Field.
January 26, 2026

Inside NBC’s ‘NEW-Stalgia’ Approach With MLB and NBA

Costas will host NBC’s pregame show on Opening Day.
exclusive
January 22, 2026

Molly Qerim Hosting Zuffa Boxing in First Post-ESPN Job

The move reunites her with former ESPN colleague Max Kellerman.
January 22, 2026

CFP Title Game Draws 30.1M Viewers, Most-Watched Since 2015

Viewership surges 36% for the Hoosiers’ win to seal an undefeated season.
January 22, 2026

Australian Open Fans Struggle With ESPN’s Tiered Streaming

Watching all the matches online requires the highest tier of ESPN’s service.