• Loading stock data...
Friday, March 27, 2026

Amazon Pulls Out As DSG Backer, but Streaming Partnership Still Possible

  • The streaming giant will not be an equity partner of the Bally Sports parent company.
  • A separate distribution deal could still be reached.
Jerome Miron-USA TODAY Sports

Amazon is backing out as a financing partner of Diamond Sports Group. But that move is not expected to either imperil the Bally Sports parent’s attempted reorganization from bankruptcy, or the streaming giant’s status as a potential distribution partner for the regional sports network operator. 

The decision, initially reported by Sports Business Journal and confirmed by Front Office Sports, arrives about eight months after Amazon had agreed to provide $115 million in bankruptcy exit financing, in turn receiving 15% of the company. The deal was also set to establish Amazon Prime Video as DSG’s “primary partner” for fans to access the RSNs on a direct-to-consumer basis.

But DSG’s need for the funds has perhaps lessened. In addition to restructuring $450 million in debt, the company also settled a prior legal battle with corporate parent Sinclair, Inc. that involved DSG receiving an additional $495 million. DSG in recent weeks has also made major steps toward being able to emerge from bankruptcy, finalizing a new distribution deal with Comcast, the No. 2 cable carrier in the U.S., and completing revised rights deals with both the NBA and NHL

After reaching those agreements, DSG conveyed a heightened confidence in being able to reorganize. But after a confirmation hearing set for July was postponed, a new date has not yet been set. 

Amazon could remain involved as the DTC partner of DSG. As a result, the post-exit financing is not—and wasn’t ever—a singularly determinative factor in DSG’s bid to recover. Meanwhile, Amazon continues to rack up additional sports rights, most recently landing a national package with the NBA that begins with the 2025–2026 season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 23, 2026; Mesa, Arizona, USA; New York Yankees right fielder Aaron Judge (99) fields the ball against the Chicago Cubs in the third inning at Sloan Park.

MLB Media Strategy Goes National—and Fans Might Get Confused

The league looks to nationalize its media profile more.

NFL Dominates Thanksgiving Week—and Wants Another Night

The league looks to expand its presence over the highly watched holiday.
Nov 20, 2025; Houston, Texas, USA; General view of video cameras for Thursday Night Football before the game between the Houston Texans and the Buffalo Bills at NRG Stadium.

Why NFL Coaches Are Calling Amazon About Its Game Data

The streamer is pushing the envelope on analytics.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Michele Steele
exclusive

Ex-ESPN Reporter Michele Steele Joining Big Ten Network

Steele spent 14 years at ESPN before her departure last summer.
Elle Duncan
opinion
March 26, 2026

Elle Duncan Shines During Disastrous Netflix MLB Debut

The ex-ESPN star was the rare bright spot during Netflix’s problem-filled presentation.
Jan 18, 2026; Chicago, IL, USA; Los Angeles Rams quarterback Matthew Stafford (9) holds a game ball as he is interviewed by NBC sideline reporter Melissa Stark after a NFC Divisional Round game against the Chicago Bears at Soldier Field. Mandatory Credit: Matt Marton-Imagn Images
March 26, 2026

Most TV-Ready Quarterbacks Will Still Have NFL Careers in 2026

Many NFL QBs with TV futures aren’t ready for retirement.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Mar 25, 2026; San Francisco, California, USA; San Francisco Giants designated hitter Rafael Devers (16) looks on after hitting a pop fly against the the New York Yankees in the sixth inning at Oracle Park.
March 26, 2026

Too Many Promos, Tiny Score Bug: MLB Fans Gripe About Netflix

The game production drew widespread complaints.
March 26, 2026

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen sits at No. 8 in the drivers’ championship.
Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
March 26, 2026

Will Tiger Woods Comeback Drive Up TGL Rights Fees?

Woods’s comeback could prove pivotal in TGL’s upcoming negotiations.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) shoots against the Phoenix Mercury during the second half of game four of the 2025 WNBA Finals at Mortgage Matchup Center. Mandatory Credit: Joe Camporeale-Imagn Images
March 25, 2026

CBS to Air 20 WNBA Games on Broadcast TV in 2026

The league will have a strong presence on network TV in 2026.