• Loading stock data...
Thursday, April 2, 2026

Amazon Pulls Out As DSG Backer, but Streaming Partnership Still Possible

  • The streaming giant will not be an equity partner of the Bally Sports parent company.
  • A separate distribution deal could still be reached.
Jerome Miron-USA TODAY Sports

Amazon is backing out as a financing partner of Diamond Sports Group. But that move is not expected to either imperil the Bally Sports parent’s attempted reorganization from bankruptcy, or the streaming giant’s status as a potential distribution partner for the regional sports network operator. 

The decision, initially reported by Sports Business Journal and confirmed by Front Office Sports, arrives about eight months after Amazon had agreed to provide $115 million in bankruptcy exit financing, in turn receiving 15% of the company. The deal was also set to establish Amazon Prime Video as DSG’s “primary partner” for fans to access the RSNs on a direct-to-consumer basis.

But DSG’s need for the funds has perhaps lessened. In addition to restructuring $450 million in debt, the company also settled a prior legal battle with corporate parent Sinclair, Inc. that involved DSG receiving an additional $495 million. DSG in recent weeks has also made major steps toward being able to emerge from bankruptcy, finalizing a new distribution deal with Comcast, the No. 2 cable carrier in the U.S., and completing revised rights deals with both the NBA and NHL

After reaching those agreements, DSG conveyed a heightened confidence in being able to reorganize. But after a confirmation hearing set for July was postponed, a new date has not yet been set. 

Amazon could remain involved as the DTC partner of DSG. As a result, the post-exit financing is not—and wasn’t ever—a singularly determinative factor in DSG’s bid to recover. Meanwhile, Amazon continues to rack up additional sports rights, most recently landing a national package with the NBA that begins with the 2025–2026 season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon Drags the Masters Into the Streaming Era

Prime Video’s coverage means more streaming, viewing hours, and on-air talent.
Nicolas Echavarria tees off on no. 16 during the second round of the Masters Tournament at Augusta National Golf Club in Augusta, Ga., on Friday, April 11, 2025.

Amazon Reveals Talent Lineup for Its Masters Debut

Prime Video will air first and second-round coverage for the first time.

NFL Faces Antitrust Threat from FCC Chair Over Streaming Push

The Trump loyalist threatens the league’s antitrust exemption.

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.

Featured Today

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
Mar 30, 2026; Phoenix, AZ, USA; NFL insider reporter

How Ian Rapoport, Daniel Jeremiah Fit in ESPN’s Plans

ESPN has high hopes for two of NFL Network’s biggest stars.
April 2, 2026

MLB’s Deals With Netflix and NBC Off to Strong Ratings Start

The audience figure formed part of a big opening week for the league. 
exclusive
April 2, 2026

Jones, Medcalf Leaders to Replace Clinton Yates on ESPN Radio

Jones and Medcalf currently host a Sunday morning ESPN Radio show.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
April 1, 2026

McAfee: Masters ‘Told Us to Go to Hell’ on Show Pitch—Three Times

McAfee is a fan of Jason Kelce’s role at Augusta National.
Feb 27, 2026; Indianapolis, IN, USA; The NFL Network logo on the field during the NFL Scouting Combine at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-Imagn Images
April 1, 2026

Business as Usual at NFL Network as ESPN Era Begins

There were no noticeable on-air changes for NFL Network on Wednesday.
May 7, 2024; St. Louis, Missouri, USA; New York Mets relief pitcher Adam Ottavino (0) pitches against the St. Louis Cardinals during the ninth inning at Busch Stadium. Mandatory Credit: Jeff Curry-USA TODAY Sports
exclusive
April 1, 2026

Adam Ottavino Joins Revamped ESPN MLB Lineup

The 15-year MLB vet spent the past four seasons with the Mets.
April 1, 2026

Pegula, WTA Stars Eye Live Podcast Shows at Tournaments

The show hosted by Jessica Pegula and Madison Keys is growing.