• Loading stock data...
Friday, July 11, 2025

Amazon Launches Cloud-Based Gaming Service in U.S.

  • Amazon has launched its Luna cloud gaming service.
  • The service allows U.S. customers to access more than 100 gaming titles.
Amazon/Design: Alex Brooks

Amazon has launched its Luna cloud gaming service, allowing U.S. customers to access more than 100 gaming titles on devices that include PCs, iPhones, and Fire TVs. 

Powered by Amazon Web Services, Luna offers free games but also provides users with access to more titles by subscribing to channels that range between $4.99 and $17.99 per month.

  • Its Retro channel offers access to classic gaming titles from publishers like Capcom.
  • Users can play games using their iPhone or Android devices as a controller. 
  • The service also allows users to broadcast gameplay on livestreaming platform Twitch.

Amazon generated $137.4 billion in revenue in Q4 2021, a 9% increase year-over-year, but missed analysts’ estimates of $137.6 billion for the quarter. The tech giant saw its net income reach $14.3 billion in Q4, compared to $7.2 billion for the same period the year prior. 

The company also announced that Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across the service, including an 11-year broadcasting agreement for the NFL’s “Thursday Night Football.” 

Staying in the Clouds

Last month, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts. Screach is available in 157 countries and allows users to access content via subscription or pay-per-view.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Amazon Adding Dell Curry to NBA Coverage Team

The 16-year NBA veteran has been a Hornets color commentator.

Amazon NASCAR Ratings Down 17%, but Skew Younger

Prime Video averaged 2.16 million per race during its five-event stretch.
exclusive

LeBron James’s Growing Amazon Ties Could Lead to Prime Role

James has praised Prime’s NBA talent hires for the 2025–26 season.

NASCAR Amazon Ratings Down 25% From 2024 Fox Broadcasts

The streamer is averaging just over 2 million viewers per race.

Featured Today

Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.