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Sunday, April 21, 2024
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Amazon Hikes Prime Price, Jumps To $139 Annually

Amazon-NFL
Joe Nicholson-USA TODAY Sports/Design: Alex Brooks

Amazon reported $137.4 billion in fourth-quarter revenue, missing analysts’ estimates of $137.6 billion but climbing 9% from the same period last year. 

The tech giant’s net income rose from $7.2 billion to $14.3 billion.

The company announced Amazon Prime will increase 17% from $119 to $139 annually following a number of recent investments across its Prime service. Prime Video, the company’s streaming service, signed an 11-year broadcasting deal for the NFL’s “Thursday Night Football” last year.

Prime Video had its highest-ever viewership for live sports during the quarter, including the highest average minute audience for “Thursday Night Football” on Prime and Twitch.

  • The Manchester United vs. Arsenal soccer game in December was the most-watched Premier League game on the service.
  • Prime Video debuted in India with cricket matches, too.

During the quarter, Amazon also launched features on its Alexa device that have the ability to tell consumers sports scores.

Active Amazon

Earlier this week, Amazon announced a deal with cloud-based streaming and ad platform Screach to distribute its French Ligue 1’s broadcasts to commercial venues.

The company could also draw Troy Aikman away from Fox after 20 years, where he makes roughly $7.5 million annually. Amazon has expressed interest in Aikman, who confirmed to Front Office Sports last month that he’s “having those conversations right now,” and he isn’t sure where he’ll land.

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