• Loading stock data...
Thursday, October 16, 2025
exclusive
Tuned In

Amazon Adding Dell Curry to NBA Coverage Team

The hiring of Curry puts Amazon in pole position to recruit one of the NBA’s biggest stars when he retires.

Darren Yamashita-Imagn Images

Amazon Prime Video is poised to announce the hiring of Dell Curry as an analyst for its growing NBA coverage team, Front Office Sports has learned.

The father of NBA superstar Stephen Curry and 11-year veteran Seth Curry currently works as a color commentator for the Hornets. Dell Curry, who became that franchise’s No. 2 all-time leading scorer during his own 16-year NBA career, will join a growing list of hires for Prime’s upcoming NBA coverage during the 2025–26 season. 

They include former TNT Sports game analyst Stan Van Gundy; play-by-play announcer Ian Eagle; NBA legends Dwyane Wade, Steve Nash, Dirk Nowitzki, and Blake Griffin; former WNBA star Candace Parker; and studio host Taylor Rooks. The Athletic also reported Thursday that announcer Kevin Harlan and analyst Brent Barry are joining Amazon.

The hiring of Curry puts Amazon in pole position to recruit one of the NBA’s biggest stars when they retire. FOS has written about the company’s relationship with 40-year-old LeBron James, but this broadens one with 37-year-old Steph Curry. 

Hiring Dell Curry could be a preliminary chess move by Prime to recruit his superstar son, with four NBA titles and two MVP awards on his résumé, to be its lead NBA face and voice. Curry’s teammate Draymond Green worked alongside Charles Barkley’s Emmy Award–winning cast on TNT’s Inside the NBA while an active player. Green is also eyeing sports media as a “big part of his future,” agent Josh Pyatt told FOS in January.

James, meanwhile, has a growing business and marketing relationship with Prime that could lead to him eventually joining their NBA coverage. The four-time champion is currently appearing in the online retailer’s “What’s Next” ad campaign for Prime Day 2025 from July 8–11. The Lakers superstar’s Mind the Game podcast with Nash is part of the Wondery network, which was acquired by Amazon Music for $300 million in 2020.

James and his fellow NFL fans from The Shop also created a ManningCast-style alternative stream around Prime’s coverage of Thursday Night Football, dubbed TNF in The Shop

Prime will share U.S. media rights with incumbent ABC/ESPN and returning media partner NBC Sports as part of the NBA’s new 11-year cycle of media deals worth $77 billion. As part of the league’s new normal, TNT will no longer operate NBA TV and NBA.com.

Prime declined to comment.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 12, 2025; Denver, Colorado, USA; General view of ESPN broadcast camera during a game between the Minnesota Timberwolves and Denver Nuggets at Ball Arena.

ESPN’s New NBA Segment Resists Hot Takes

LeBron James tweeted in favor of the new segment.

NBA Season About to Tip Off With New TV Deal—but No LeBron..

James will reportedly be out until mid-November.

Steelers’ Shared Stadium With Pitt Comes Under Fire for Bad Turf

The conditions at Acrisure Stadium have been subpar this season.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Sep 21, 2025; Chicago, Illinois, USA; Chicago Bears head coach Ben Johnson talks with quarterback Caleb Williams (18) against the Dallas Cowboys during the second half at Soldier Field.
October 15, 2025

Troy Aikman’s ‘MNF’ Critique of Bears Sparks Player-Coach Pushback

ESPN is paying Aikman $18 million a year.
Auburn Tigers head coach Bruce Pearl acknowledges the crowd after the game as Auburn Tigers men's basketball takes on Texas A&M Aggies at Auburn Arena in Auburn, Ala., on Saturday, Feb. 12, 2022. Auburn Tigers defeated Texas A&M Aggies 75-58.
October 16, 2025

Bruce Pearl Joining TNT As College Hoops Analyst

Pearl retired as Auburn Tigers coach last month.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
October 15, 2025

Texas-Oklahoma Gets 8.7M Viewers, Most-Watched CFB Game of Week 7

The Red River Rivalry was the most-watched game of the weekend.
October 15, 2025

MLB Postseason TV Ratings Surge to Highest Levels Since 2010

Audiences continue to grow, extending a season-long trend.
October 14, 2025

Belichick’s Tar Heels Are Losing Momentum on the Field—and on TV

ESPN passed on airing Virginia–North Carolina on Oct. 25.
Clay Travis at Front Office Sports Tuned In
October 14, 2025

Clay Travis Is Planning His Next Moves As a Free Agent

Travis’s current deals with OutKick, Fox, and iHeartMedia all expire this year.