• Loading stock data...
Thursday, December 12, 2024

Aluminati Skateboards: Helping Preserve Earth One Deck At A Time

Scott Rapport realized the action sports industry was lacking biodegradable products and decided that trend needed to change.

NBA licensed Aluminati skateboards

“Save a Tree, Shrink a Landfill. Ride Aluminum, Love Aluminum.”

This is the motto of Aluminati Skateboards based in Corona, CA. Scott Rapport, whose family runs a high-level aluminum business, founded the company in 2013.

One day, while skating to work, he realized the action sports industry was lacking biodegradable products and decided that trend needed to change.

Speaking with Aluminati’s Marketing Manager, Emily Blood, I got an inside look at the companies core principles, what makes them unique in this space and their ties to professional sports in America.

The initial campaign when the company launched was “An alternative to the wood and plastic decks currently on the market,” and “One of the initial focuses was in the sports category with licensing agreements with the NBA, NHL and numerous colleges,” according to Blood.

UCLA licensed Aluminati skateboards

What makes Aluminati products truly unique in this biodegradable space is the fact that they’re the only skateboarding brand that makes every board using 100% recycled aluminum.

How has the skate community embraced this new eco-friendly sports company? Blood says its revolutionary, adding, “We are pioneering a relatively new product in the skate industry, the aluminum deck, but since we make cruisers, we are not focused on the core skate market. We make cruisers for any and every one to ride.”

USC licensed Aluminati skateboards

I inquired about the brands new ‘1% for the Planet’ initiative, where the company plans to donate 1% of annual sales to environmental charities.

“Scott Rapport, our founder, has always been a big supporter of giving back to both the community and the environment. Creating cruisers out of recycled aircraft grade aluminum and giving kids a method of transportation helps support these objectives. Our long-term goal is to formulate partnerships with local and national non-profits,” said Blood.

NHL licensed Aluminati skateboards

The company is not of your typical skateboard variety and does not sponsor professional riders. However, they embrace anyone who enjoys riding four wheels from coast to coast. Blood explained, “We are a cruiser company that is all about fun and self-expression, not competition. We support skateboarders all over the country with cruisers and help them enjoy the sport.”

https://frontofficesports.com/behind-every-bucket-how-spaldings-nba-basketball-becomes-game-ready-83791b093186

If you’re looking for a substitute from the wood and plastic skate deck variety, “Sports enthusiasts can find our cruisers in college bookstores, NBA and NHL team stores, along with a variety of sporting goods stores and partners including Fanatics,” Blood told me.

You can also visit their website at www.aluminatiboards.com to view their entire line of products including designs of current playoff teams in the NBA and NHL postseason.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

NFL Throwback Uniform Push Hits Legal Obstacle

League sends cease-and-desist letter to University of Houston
Kieran Woolley checks on a camera man after colliding in the men's skateboarding park prelims during the Tokyo 2020 Olympic Summer Games at Ariake Urban Sports Park.

IOC to Explore Packaging Media Rights for Olympic Qualifiers

BMX freestyle, breaking, skateboarding, and sport climbing will feature first.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Sponsored

Football’s Thanksgiving Day Ticket Feast

Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping As Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.
Linda McMahon salutes Trump at the RNC
November 19, 2024

Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..

McMahon would have significant influence over women’s college sports. 
Sponsored

Star Power Sells: Mahomes-Allen Showdown, NBA Cup

NFL and NBA purchase prices continue to climb as marquee matchups and star-powered appearances dominate the spotlight this week.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.