• Loading stock data...
Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET

IOC to Explore Packaging Media Rights for Olympic Qualifiers

  • For the first time, the IOC will experiment with packaging media rights for Olympic qualifiers.
  • BMX freestyle, breaking, skateboarding, and sport climbing will be the first sports under the new model.
Kieran Woolley checks on a camera man after colliding in the men's skateboarding park prelims during the Tokyo 2020 Olympic Summer Games at Ariake Urban Sports Park.
Danielle Parhizkaran-USA TODAY Sports

The International Olympic Committee wants to generate more interest and revenue around the Olympics between Games.

For the first time, the IOC is centralizing media rights for Olympic qualifying events in the hope of packaging them together to sell to television distributors around the globe, according to SportBusiness.

The IOC first announced the Olympic Qualifier Series earlier in October, with BMX freestyle, breaking, skateboarding, and sport climbing serving as the first sports to feature in the new concept. The qualifiers will take place in Shanghai on May 16-19 and in Budapest on June 20-23. 

If the inaugural version of the revamped qualifier packaging generates significant interest ahead of the Paris 2024 Games, the IOC hopes to get more international sports federations into the fold for future run-ups to the Olympics.

“The idea is to enhance our value proposition to partners and help them bridge the gap between Games,” said IOC vice president of broadcast and media rights Jérôme Parmentier. “It helps shed light on the journey of athletes to the Olympics so that you don’t [just] discover them during the Games.”

It could be a welcome addition for Olympics rights holders, who often experience downturns in non-Olympic years — as was the case for NBC following the Tokyo 2020 Games.

The qualifiers product could have a much larger inventory to work with, too, following the approval of baseball/softball, cricket (T20), flag football, lacrosse (Sixes), and squash for the 2028 Games in Los Angeles.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Arizona Diamondbacks

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.

Mr. Universal: Comcast CEO on Olympics, NFL Streaming, NBA Rights

NBCUniversal parent also eyes resurgence in fan interest in the Olympics.
Jan 1, 2024; Pasadena, CA, USA; Pat McAfee (left), Lee Corso (center) and Kirk Herbstreit on the ESPN College Gameday set at the 2024 Rose Bowl college football playoff semifinal game at Rose Bowl.

New Streaming Bundle Could Take ‘Edge’ Off the ESPN-Fox College Sports Rivalry

The marriage of rivals could create a new dynamic in college sports.
Peter Thiel

An Olympics With Doping? Big Money Is Backing a Controversial Sports Start-Up

Billionaire Peter Thiel backs new competition openly encouraging PED use.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Chad Powers
February 22, 2024

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
Amazon-NFL
February 21, 2024

Tuned In: Amazon Said to Be Paying Record $120M to Stream NFL Playoff Game

Is JJ Redick aiming to become ESPN’s Charles Barkley?