Saturday, April 18, 2026

Time to Celebrate?

  • When the Supreme Court ruling on NCAA v. Alston came out, headlines proclaimed it the end of the amateurism.
  • The ruling invalidated one small part of the amateurism model — but schools won’t be cutting checks to players after practice.
supreme_court
Design: Alex Brooks

When the Supreme Court released its unanimous decision in NCAA v. Alston, the tweets and headlines came pouring in: Amateurism is dead! The NCAA’s business model is kaput! NCAA athletes will finally get their payday!

Not exactly. 

The ruling invalidated one small portion of the amateurism model, and paved a legal path to continue challenging the NCAA with future lawsuits.

It won’t result in schools cutting checks to players after practice. There’s still a long way to go.

“This historic 9-0 decision is about the athletes, especially those who will never join the pros,” lead counsel for the Alston camp, Jeffrey Kessler, told FOS in a statement. “Hopefully, it will also swing the doors open to further change…Only then will the NCAA truthfully be able to say it is devoted to the welfare of the student athletes.”

The Court’s Narrow View

NCAA v. Alston centered around a much less controversial issue than paying players: Whether limiting the education-related benefits for Division I football and basketball players violates antitrust. 

The Supreme Court found only that this one small part of amateurism was illegal. 

The opinion could, however, help amateurism challenges in the future. It established that the NCAA is subject to scrutiny. And it invalidated one of the NCAA’s decades-long legal defenses.

Both of these things give power and legitimacy to future challenges of amateurism.

Kavanaugh Attacks Entire NCAA

While the main opinion refused to address the rest of amateurism, Kavanaugh’s concurring opinion criticized the entire business model.

His concurrence was heralded as the end of amateurism. But it isn’t — it holds much less weight than the main opinion and is neither precedent nor law. But it does serve as an open invitation for athletes and advocates to bring more lawsuits. Step right up, Kavanaugh said. You have a friend in the high court. 

Of the many biting quotes, his opinion included this: “The NCAA’s business model would be flatly illegal in almost any other industry in America.” And this: “The NCAA’s remaining compensation rules also raise serious questions under the antitrust laws.” 

Not to mention this: “But the students who generate the revenues, many of whom are African American and from lower-income backgrounds, end up with little or nothing.”

And, of course: “The NCAA is not above the law.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.
April 9, 2026

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.
exclusive
April 14, 2026

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 8, 2026

UNC Makes Michael Malone Among College Basketball’s Richest

It will be his first college job since 2001.
Dusty May
April 7, 2026

Transfer Portal Chaos Began Amid Michigan’s Title Celebration

The transfer portal opened in the middle of postgame celebrations.
April 7, 2026

Once-Mighty Tennessee Down to One Player After Portal Exodus

The Volunteers lost all players with eligibility to the transfer portal.
Ben Shelton keeps his eyes on the ball during his second-round match against Reilly Opelka at the BNP Paribas Open in Indian Wells, Calif., Friday, March 6, 2026.
April 7, 2026

College Tennis In NIL ‘Crisis’: Incoming USTA CEO Craig Tiley

Multiple universities have dropped their Division I programs in recent years.