Saturday, November 14, 2026

Time to Celebrate?

  • When the Supreme Court ruling on NCAA v. Alston came out, headlines proclaimed it the end of the amateurism.
  • The ruling invalidated one small part of the amateurism model — but schools won’t be cutting checks to players after practice.
supreme_court
Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

When the Supreme Court released its unanimous decision in NCAA v. Alston, the tweets and headlines came pouring in: Amateurism is dead! The NCAA’s business model is kaput! NCAA athletes will finally get their payday!

Not exactly. 

The ruling invalidated one small portion of the amateurism model, and paved a legal path to continue challenging the NCAA with future lawsuits.

It won’t result in schools cutting checks to players after practice. There’s still a long way to go.

“This historic 9-0 decision is about the athletes, especially those who will never join the pros,” lead counsel for the Alston camp, Jeffrey Kessler, told FOS in a statement. “Hopefully, it will also swing the doors open to further change…Only then will the NCAA truthfully be able to say it is devoted to the welfare of the student athletes.”

The Court’s Narrow View

NCAA v. Alston centered around a much less controversial issue than paying players: Whether limiting the education-related benefits for Division I football and basketball players violates antitrust. 

The Supreme Court found only that this one small part of amateurism was illegal. 

The opinion could, however, help amateurism challenges in the future. It established that the NCAA is subject to scrutiny. And it invalidated one of the NCAA’s decades-long legal defenses.

Both of these things give power and legitimacy to future challenges of amateurism.

Kavanaugh Attacks Entire NCAA

While the main opinion refused to address the rest of amateurism, Kavanaugh’s concurring opinion criticized the entire business model.

His concurrence was heralded as the end of amateurism. But it isn’t — it holds much less weight than the main opinion and is neither precedent nor law. But it does serve as an open invitation for athletes and advocates to bring more lawsuits. Step right up, Kavanaugh said. You have a friend in the high court. 

Of the many biting quotes, his opinion included this: “The NCAA’s business model would be flatly illegal in almost any other industry in America.” And this: “The NCAA’s remaining compensation rules also raise serious questions under the antitrust laws.” 

Not to mention this: “But the students who generate the revenues, many of whom are African American and from lower-income backgrounds, end up with little or nothing.”

And, of course: “The NCAA is not above the law.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Football Teams Caught Up in Nationwide Flight Stoppage

Three Big Ten teams are still trying to travel to game sites.
Purdue University Northwest women's flag football

How Much Women’s College Flag Football Coaches Make

Flag coaching pay varies by more than $100,000 across NCAA divisions.

College Sports Bill Proponents Mount Last-Ditch Lobbying Effort

Protect College Sports Act proponents are sending letters, running ads, and more.
Oct 3, 2026; Fort Collins, Colorado, USA; Oregon State Beavers wide receiver Jesse Legree (12) catches a pass from quarterback Braden Atkinson (2) in the second half against the Colorado State Rams at Sonny Lubick Field at Canvas Stadium. Mandatory Credit: Andrew Rydland-Imagn Images

Oregon State Keeps Its Star QB-WR Duo Amid $48M Fundraising Push

An Alabama-style front office and a $24M gift have fueled OSU’s turnaround.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.

CFP Expansion Raises Big Questions for Group of 6 Conferences

The highest-ranked G6 conference champion will earn an automatic CFP berth each year.
November 10, 2026

Tennessee Men’s Basketball Players Propose CBA

The agreement isn’t finalized but serves as a model for future negotiations.
Dec 20, 2025; Oxford, MS, USA; College Football First Round logo on field prior to the game between the Tulane Green Wave and the Mississippi Rebels at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-Imagn Images
November 10, 2026

The Ripple Effects of a 24-Team College Football Playoff

The CFP officially announced plans to expand in 2027.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 9, 2026

College Football Playoff to Expand to 24 Teams Beginning in 2027 Season 

The 12-team Playoff was implemented in 2024.
November 8, 2026

Michigan, Ohio State Flailing Despite Big Spending

Both lost as home favorites Saturday.
November 8, 2026

Philip Rivers Expected To Be Hired as NC State Coach

Rivers played in the NFL last year and was coaching high school.
Jan 1, 2025; Pasadena, CA, USA; Helmets at the line of scrimmage as Oregon Ducks long snapper Luke Basso (43) snaps the ball against the Ohio State Buckeyes during a CFP Quarterfinal at Rose Bowl Stadium. Mandatory Credit: Kirby Lee-Imagn Images
November 6, 2026

Big Ten’s $49M NIL Cap Looms Over Ohio State–Oregon Matchup

Ohio State and Oregon each have estimated $50 million rosters this season.