• Loading stock data...
Friday, December 12, 2025

Time to Celebrate?

  • When the Supreme Court ruling on NCAA v. Alston came out, headlines proclaimed it the end of the amateurism.
  • The ruling invalidated one small part of the amateurism model — but schools won’t be cutting checks to players after practice.
supreme_court
Design: Alex Brooks

When the Supreme Court released its unanimous decision in NCAA v. Alston, the tweets and headlines came pouring in: Amateurism is dead! The NCAA’s business model is kaput! NCAA athletes will finally get their payday!

Not exactly. 

The ruling invalidated one small portion of the amateurism model, and paved a legal path to continue challenging the NCAA with future lawsuits.

It won’t result in schools cutting checks to players after practice. There’s still a long way to go.

“This historic 9-0 decision is about the athletes, especially those who will never join the pros,” lead counsel for the Alston camp, Jeffrey Kessler, told FOS in a statement. “Hopefully, it will also swing the doors open to further change…Only then will the NCAA truthfully be able to say it is devoted to the welfare of the student athletes.”

The Court’s Narrow View

NCAA v. Alston centered around a much less controversial issue than paying players: Whether limiting the education-related benefits for Division I football and basketball players violates antitrust. 

The Supreme Court found only that this one small part of amateurism was illegal. 

The opinion could, however, help amateurism challenges in the future. It established that the NCAA is subject to scrutiny. And it invalidated one of the NCAA’s decades-long legal defenses.

Both of these things give power and legitimacy to future challenges of amateurism.

Kavanaugh Attacks Entire NCAA

While the main opinion refused to address the rest of amateurism, Kavanaugh’s concurring opinion criticized the entire business model.

His concurrence was heralded as the end of amateurism. But it isn’t — it holds much less weight than the main opinion and is neither precedent nor law. But it does serve as an open invitation for athletes and advocates to bring more lawsuits. Step right up, Kavanaugh said. You have a friend in the high court. 

Of the many biting quotes, his opinion included this: “The NCAA’s business model would be flatly illegal in almost any other industry in America.” And this: “The NCAA’s remaining compensation rules also raise serious questions under the antitrust laws.” 

Not to mention this: “But the students who generate the revenues, many of whom are African American and from lower-income backgrounds, end up with little or nothing.”

And, of course: “The NCAA is not above the law.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Biff Poggi

Michigan’s Interim Football Coach Is a Hedge Fund Millionaire

Biff Poggi has been called the program’s “consigliere.”
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium.

Everything to Know About Sherrone Moore’s Firing, Arrest

Moore was taken into police custody shortly after news broke.
Dec 2, 2025; Berkeley, California, USA; Utah Utes forward Keanu Dawes (8) dunks the ball during the second half against the California Golden Bears at Haas Pavilion.

‘You’ll See More’: Utah Deal Eases PE Concerns in College Sports

NCAA president Charlie Baker said Utah’s deal is “really well thought out.”
Jul 22, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips speaks to the media during ACC Media Days at Hilton Charlotte Uptown.

ACC Commissioner: We Can’t ‘Push Aside’ PE Conversations

His comments came a day after a landmark deal with University of Utah.

Featured Today

The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Lane Kiffin
December 9, 2025

Lane Kiffin’s LSU Coaches Head Back to Ole Miss—With Noncompetes

Ole Miss hosts Tulane on Dec. 20 in Oxford. 
Ohio
December 9, 2025

Ohio Won’t Say Why It Put Its Football Coach on Leave

The first-year head coach went 8–4 this season.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 9, 2025

University of Utah Taking Investment From Private Equity

Private equity has found its entry into college sports.
December 8, 2025

Final CFP Bracket Raises New Wave of Questions and Controversies

The 12-team tournament field creates another round of controversy.
December 8, 2025

More Teams Skipping Bowl Games—and Notre Dame Is the Headliner

Notre Dame criticized the ACC and ESPN’s weekly CFP rankings shows.
Mark Pope
December 8, 2025

Kentucky’s $22 Million Basketball Roster Looks Like a Dud

The Wildcats have yet to beat a Power 4 team.