• Loading stock data...
Tuesday, January 21, 2025
    More
    Quick Hits

    A(d)prehension

    By
    Sep 02, 2020 | 07:23 pm
    UPDATED Sep 02, 2020 | 08:16 pm
    Lions
    Tim Fuller-USA TODAY Sports
    Advertisers are reportedly still wary an NFL season might get cut short and are seeking flexibility with networks. Football remains among the most efficient ways for marketers to reach consumers with more than $6 billion spent on ads during NFL and college football games last year.

    Companies like Chipotle, Verizon and Frito-Lay North America are reportedly working with networks on contingency plans if the programming they want ads next to — football — is no longer available. The importance of the NFL, which pulled in nearly $5 billion in TV ads last season, only increases with a limited college football slate and few new entertainment programs.

    Advertising dropped significantly — 71% year-over-year in April — during the COVID-19 sports stoppage, but has come roaring back. More than $100 million was spent by 500 companies from July 23 to Aug. 15, when the NBA, NHL and MLB got rolling.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Ohio State’s $20M NIL Roster Just Won the National Championship
    It’s believed to be one of the highest payrolls in CFB.
    Ben Johnson
    by

    Bears Beat Out Tom Brady’s Raiders For Ben Johnson
    Now the NFL coaching carousel is going to start spinning.
    by

    Washington Validates $6B Josh Harris Bet With Rapid Turnaround
    The NFL team’s new owner continues to make his mark in short order.
    by

    NFL Saturday TV Ratings Fall Despite Record ESPN Viewership
    The NFL sees more viewership attrition compared to the banner 2023 season.

    Featured Today
    by

    Unrivaled’s Impeccable Timing Pressures WNBA to Give Players More
    The league could “blow the lid off” the business of women’s sports.
    Notre Dame Fighting Irish quarterback Riley Leonard and running back Jeremiah Love celebrate a touchdown during the first half of a game against the Indiana Hoosiers in the first round of the College Football Playoff.
    January 17, 2025

    Notre Dame Found a Title-Worthy NIL Formula. Now It Has to Pivot
    Its title run was buoyed by a collective that no longer exists.
    Jan 17, 2025; Miami, FL, USA; Dearica Hamby (5) of the Vinyl reaches for the ball as Azura Stevens (23) of the Rose follows on the play during the second half of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena.
    January 17, 2025

    Inside Unrivaled’s Explosive Opening Night
    The 3-on-3 league went big for its season opener in Miami.
    Baseball for All founder Justine Siegal walks in front of the over 400 young players participating in her league during the opening ceremony for an organization focused on giving girls an opportunity to play baseball, at Hohokam Stadium in Mesa, Ariz. on Wednesday, July 20, 2022. Baseball For All 15 Mar 30, 2023; Miami, Florida, USA; Miami Marlins general manager Kim Ng walks on the field prior to the game against the New York Mets at loanDepot Park.
    January 17, 2025

    Can a Professional Women’s Baseball League Launch in Softball’s Shadow?
    The biggest hurdle to the WPBL’s success may be its closest kindred.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.