• Loading stock data...
Saturday, November 23, 2024

Adidas’ Operating Profit Plummets 28%, Faces Legal Battles

  • Adidas reported a 28% decline in second-quarter operating profit.
  • On July 26, the company cut its financial outlook for 2022.
Adidas
Darren Yamashita-USA TODAY Sports

Adidas reported a 28% decline in second-quarter operating profit to $398.4 million due to suspending its business in Russia, pandemic-related lockdowns in China and Vietnam, and higher supply chain costs.

The company was able to lock in a 4% increase in currency-neutral revenue. Net income fell to roughly $368.9 million from around $396.5 million during the same period last year.

On July 26, Adidas cut its 2022 financial forecast due to a slower recovery in Greater China. It now expects currency-neutral revenues to grow at a rate in the mid-to-high single digits. Previously, it projected growth between 11% to 13%.

A decline in profit isn’t Adidas’ only cause for concern.

  • The company was recently sued over the authenticity of its NHL jerseys
  • Adidas is facing a similar lawsuit filed four months ago. Attorneys for the company have reportedly filed a motion to dismiss. 
  • On Wednesday, Kanye West claimed Adidas made decisions for Yeezy without his approval.

It’s not all bad. Revenue for the company’s football, running, and outdoor divisions all increased by double digits. During the quarter, Adidas released the first drops of its Gucci collaboration and launched both its new Sportswear collection and the next iteration of its Supernova running franchise.

Adidas X LIV Golf?

On Thursday, Adidas CEO Kasper Rorsted told CNBC that no decision had been made on whether the company would sponsor an LIV Golf team, adding that Adidas wants to “remain a sponsor of the individual.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

DSG to Emerge From Bankruptcy: New Game Plan, MLB Deals in Place

The regional sports network operator gains court approval to emerge from Chapter 11 protection.

NHL’s Smallest-Market Team Is Breaking Records, Securing Its Future

Both wins and attendance are way up for the often-overlooked NHL franchise.

DSG Introduces NBA, NHL Single-Game Streaming Despite Bankruptcy

The regional sports network operator introduces single-game view options for its NBA and NHL teams.

DSG’s Future Hangs on Bankruptcy Hearing As MLB Objects to Plan

The bankrupt regional sports network operator will learn whether it will again become a viable company.
podcast thumbnail mobile
Front Office Sports Today

How Conference Expansion Has Changed College Football

0:00

Featured Today

Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:

The Washington Spirit’s Business Makeover Carried Them to the Finals

The team’s return to the NWSL championship looks a lot different from 2021.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 21, 2024

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?

Endeavor, TKO Consolidate Sports Assets, Hoping They’re Better Together

The move brings On Location, Professional Bull Riders, and IMG under TKO.
Sep 11, 2024; Los Angeles, California, USA; The Nike shoes worn by Seattle Storm center Mercedes Russell in the first half against the LA Sparks at Crypto.com Arena.
opinion
September 28, 2024

New Nike CEO Must Do It

The biggest task the new CEO faces is intangible: Refresh the brand.
October 1, 2024

Nike CFO Says ‘Adversity Creates Sharper Focus’

Amid a downbeat but expected set of earnings, Nike says it sees signs of optimism.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
A Nike swoosh on a building in Eugene, Oregon.
September 23, 2024

Wall Street: Things Will Get Worse for Nike Before They Get Better

Some analysts are skeptical of how much the new CEO will change.
Crypto.com soccer advertising
September 15, 2024

The Champions League Is Back. So Is Crypto Sponsorship

Crypto investment is making its debut in the biggest European soccer competition.
Sep 9, 2024; Santa Clara, California, USA; San Francisco 49ers wide receiver Deebo Samuel (1) warms up before a game against the New York Jets at Levi's Stadium.
September 12, 2024

The NFL’s Private Equity Era Won’t Be the Bloodbath You Think—for Now

“It’s a different kind of investment thesis entirely.”
ESPN commentator Jay Williams speaking at a conference.
September 11, 2024

Jay Williams Supports PE in College Sports: ‘I Would Like to Own 49% of Duke Basketball’

Williams wants in when PE gets into college sports.