• Loading stock data...
Wednesday, March 4, 2026

Adam Silver Says NBA All-Star Game Changes Were ‘A Miss’

The NBA All-Star Game has struggled to find its footing in recent years. On Thursday, commissioner Adam Silver admitted the league is still searching for an answer.

Cary Edmondson-Imagn Images

NBA commissioner Adam Silver admitted that the changes made to this year’s All-Star Game were a failure, and the league must keep searching for a better All-Star format.

“I thought we made almost an immeasurable amount of progress,” Silver said Thursday after an NBA board of governors meeting. “I thought this was a little better, but it was a miss. We’re not there in terms of creating an All-Star experience that we can be proud of, that our players can be proud of.”

The midseason showcase averaged 4.7 million viewers across TNT platforms, down 13% compared to last year, marking the second-least-watched NBA All-Star Game, ahead of only 2023, which drew an audience of 4.6 million.

A new format split All-Stars into four teams that competed in a three-game mini-tournament. LeBron James was a late scratch and did not take the court.

“We recalibrated around this year’s All-Star game in San Francisco, around more of an entertainment product, and I don’t think it worked,” Silver said. “The breaks were too long. And I get it: It was an opportunity to celebrate TNT, as they were gonna have their last All-Star Game. It was well-intentioned.”

Despite any silver linings, the commissioner concluded the NBA is “a bit back to the drawing board” when it comes to the future of the All-Star Game.

This isn’t the first time Silver has acknowledged problems with the All-Star format. 

After record-low TV ratings in 2023, the NBA returned to its classic East-West format, which Silver hoped would lead to a more competitive matchup. “We’re sending mixed signals,” he told ESPN at the time. “And if we want guys to treat this like a real game … we have to treat it that way.”

It’s unclear what the 2026 NBA All-Star Game in Los Angeles will look like. But Silver said Thursday that NBC, which will broadcast the game under the league’s new $77 billion media-rights deals, is “enthusiastic” about the showcase. Next February, it will fall in the middle of the Milano Cortina Winter Olympics that NBC is also broadcasting in the U.S.

Silver also said he took note of the NHL’s success around its Four Nations Faceoff, which the NBA could try to emulate in some way given its deep roster of international players. However, a USA vs. World game appears to be off the table, for now at least. “I’m not sure that makes sense, with the level of development, if that’s fair to lump all the other countries together these days,” he said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How a Small Town in Georgia Got the ACC Women’s Tournament

Greensboro has typically been the tournament’s host.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) lays the ball up against NC State Wolfpack forward Darrion Williams (1) during the second half at Lenovo Center. Mandatory Credit: Zachary Taft-Imagn Images

Why a College Basketball Game Organizer Is Fighting With Photo Services

One of this season’s top games had no photos from major wire services.

With New NFL Rights Talks, Price Hikes Will ‘Pass to Consumers’

An analysis concludes the NFL is significantly underpriced relative to the NBA.

Hawks Stand By ‘Magic City Monday’ Promotion

Al Horford and Luke Kornet criticized the strip club-themed night.

Featured Today

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.

NFL Teams Hand Out Nearly $100M in 1-Year Deals at Tag Deadline

Four players were tagged by Tuesday’s deadline.
[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.
March 3, 2026

Jon Rahm Accuses DP World Tour of ‘Extorting’ LIV Golf Players

Rahm is still feuding with the tour over his membership status.
March 3, 2026

NFL Sets 2026 International Hosts, Two Months Before Schedule Release

The Falcons will be the designated home team for this season’s game in Madrid.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
March 2, 2026

WNBA Players Shift Tone on Labor Talks: ‘Rev Share Is a Win’

Players are split on the usefulness of a strike.
[US, Mexico & Canada customers only] Sep 28, 2025; Bethpage, New York, USA; Team USA's Bryson DeChambeau reacts after hitting his approach on the 15th hole during the singles on the final day of competition for the Ryder Cup at Bethpage Black.
March 2, 2026

PGA of America Extends Ryder Cup Deal With NBC and Versant

The Ryder Cup will remain on NBC Sports and USA Sports through 2033.
Feb 18, 2026; Milan, Italy; Sidney Crosby of Canada walks out to the ice before a men's ice hockey quarterfinal during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena
March 2, 2026

NHL Hit With Rash of Post-Olympics Injuries

Long-term injuries in Milan have also affected the PWHL.
March 1, 2026

NFL Combine Wraps With Growing Questions About Its Evolution

The annual showcase of draft prospects is continuing to change.