Wednesday, July 15, 2026

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is MetLife the Right Host for the World Cup Final?

FIFA picked an outdoor afternoon final over an indoor stadium like Dallas.

Seahawks Set NFL Record With $9.612B Sale to Khosla

Vinod Khosla’s wife will “serve as the controlling owner.”

Bears’ Indiana Stadium Plans in ‘Red Zone,’ Governor Says

The NFL team is drawing closer to a long-awaited stadium decision.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Mar 15, 2023; Phoenix, Arizona, USA; Detailed view of a Team USA baseball hat during the World Baseball Classic at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Two Years From LA28, MLB’s Olympic Plan Remains Unsettled

The league and union are still grappling with several logistical issues.
Jul 13, 2026; Philadelphia, PA, USA; Baseball fans react before the final round of the All Star-Home Run Derby at Citizens Bank Park.
July 14, 2026

MLB All-Star Game Tickets Surpass World Cup Semifinal

The biggest factor is a shortage of tickets on the resale market.
July 14, 2026

MLB Players and Owners Still Miles Apart: ‘I Think It’s Perverse’

Baseball’s management and labor leaders offer very different viewpoints. 
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice
July 14, 2026

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.
John Smoltz acknowledges the crowd during the introduction of returning inductees at the National Baseball Hall of Fame's 2024 induction ceremony Sunday, July 21, 2024, at the Clark Sports Center in Cooperstown, New York.
July 14, 2026

John Smoltz: MLB All-Star Game Is ‘Absolutely’ Still the Best

The Hall of Fame pitcher will call the Midsummer Classic for Fox.
July 14, 2026

NBA’s Clippers-Aspiration Ruling to Come After Summer League

The investigation is still ongoing.
Jul 13, 2026; Philadelphia, PA, USA; Toronto Blue Jays manager John Schneider speaks at the conference before the Home Run Derby at Citizens Bank Park.
July 14, 2026

All-Star Game Participation Is Sticking Point for Managers

Prominent player absences have helped define this year’s event.