Thursday, September 10, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Prediction Market Ad Blitz Gets Backlash

Platforms are trying to capitalize on the start of the NFL season.
Jan 21, 2017; Carson, CA, USA; General view of NFL shield logo helmet at StubHub Center. The Los Angeles Chargers will play the 2017 and 2018 seasons at the StubHub Center as part of Chargers owner Dean Spanos (not pictured) relocation of the franchise from San Diego to Los Angeles. Mandatory Credit: Kirby Lee-USA TODAY Sports
First at FOS

NFL Launches Content Partnership With The Athletic

Articles from the outlet now appear on NFL.com.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots center Garrett Bradbury (65) against the Seattle Seahawks during Super Bowl LX at Levi's Stadium.

NFL Wednesday Games: A New Normal?

NBC Sports is already looking ahead to potentially more Wednesday games.
podcast thumbnail mobile
Front Office Sports Today

9/10/26 – LSU Won’t Add NFL Players, CFP Talks 24-Team Format With ESPN, Alcaraz-Shelton Ends at 3 A.M.

0:00

Featured Today

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Aug 20, 2026; Westfield, Indiana, USA; Carlos Ortiz tees off on hole 14 during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.

LIV Bankruptcy Reveals PIF’s $495M Exit, Player Contract Details

The bankruptcy process is peeling back the curtain on LIV.
September 8, 2026

LIV Files for Bankruptcy As Fight for Survival Continues

LIV also announced a restructuring support agreement with BC Partners.
Aug 23, 2026; Westfield, Indiana, USA; Jon Rahm puts the ball on hole 12 during the final round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills. Mandatory Credit: Jerod Ringwald-Imagn Images
September 9, 2026

LIV Golf’s Bankruptcy Road Is Unlike Its Predecessors

The troubled golf entity is looking elsewhere across sports for inspiration.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 4, 2026 General view of Australia's Maya Joint and Taiwan's Chan Hao-ching in action during their first round match against Serena Williams and Venus Williams of the U.S. REUTERS/Brendan Mcdermid
September 8, 2026

New Australian Open Head Suggests Shortening Grand Slam Matches

Andrew Abdo took over for Craig Tilley last month.
Jun 14, 2026; Las Vegas, Nevada, USA; Commisioner of the NHL Gary Bettman announces the winner of the the Conn Smythe Trophy Carolina Hurricanes center Jordan Staal (11) (not pictured) in game six of the 2026 Stanley Cup Final at T-Mobile Arena.
September 8, 2026

NHL Readies Sun Belt Expansion, but Georgia Isn’t Done Deal

An Atlanta developer walked back a claim of a submitted expansion application.
Golf - The Masters - Augusta National Golf Club, Augusta, Georgia, U.S. - April 6, 2026 England's Tyrrell Hatton and Spain's Jon Rahm on the practice range during a practice round REUTERS/Mike Segar
September 8, 2026

Jon Rahm and LIV Stars Join PGA Tour Rivals at Irish Open

The event is being played at Trump International Golf Links in Doonbeg.
September 7, 2026

‘Like Playing a Game in 1990’: SMU, FSU Play Amid Power Outage

No coach-to-player helmet comms. No instant replay. But the show went on.