Sunday, September 27, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Declares Brazil Field Ready Even As Questions Persist

The Cowboys and Ravens play Sunday in Rio de Janeiro.

NFL Fines Players $300,000 for Unsportsmanlike Conduct in Week 2

Fines for unsportsmanlike conduct increased in Week 2.

ESPN Suffers Technical Troubles During Trump Visit

There was pregame chatter about whether presidential visits affect team communications.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.

Mark Walter’s F1 Team Still Has Zero Points After Azerbaijan GP

The Cadillac team, which began racing this year, is in 11th place.
Sep 24, 2026; Rio de Janiero, Brazil; NFL A Wilson NFL official Duke football wtih the 2026 NFL Rio Game logo at the NFL Shop at Shopping Leblon. Mandatory Credit: Kirby Lee-Imagn Images
September 25, 2026

NFLPA: Brazil Field Issues About Performance, Not Player Safety

“Growth alone cannot be the goal,” says NFLPA executive director JC Tretter.
Sep 21, 2025; San Francisco, CA, USA; Team Europe player Alex de Menaur, captain Andre Agassi, players Jenson Brooksby, Reilly Opelka, Taylor Fritz, Alex Michelsen, Joao Fonseca, vice captain Patrick Rafter, and player Francisco Cerundulo celebrate with the Laver Cup trophy after defeating Team Europe at the Laver Cup at Chase Center.
September 26, 2026

Why Is the Laver Cup Already Back in London?

Roger Federer’s ‘Ryder Cup of Tennis’ was hosted there in 2022.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Apr 30, 2026; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) and Dallas Wings guard Paige Bueckers (5) during an inbounds play in the first half at the Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images
September 25, 2026

WNBA Continues Attendance, Viewership Growth in 2026 Season

ESPN and CBS have reported strong viewership increases.
Club Car
September 25, 2026

‘Honorary Captain’s’ Golf Cart Waits for Trump at Presidents Cup

The cart is powered by rechargeable lithium-ion battery, with a top speed of 19 mph.
September 24, 2026

NFL Fines Kyle Juszczyk for Fake-Chugging Celebration

The Niners fullback is appealing.
Ryan Smith at Front Office Sports
First at FOS
September 24, 2026

Ryan Smith Vows ‘Aggressive’ Push for Utah MLB Expansion Team

The Jazz and Mammoth owner has a vision for baseball in Utah.