Monday, September 28, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

DHS Leaves Video of Brian Dawkins Up Despite NFL Request

Two posts featuring Dawkins were still up Monday afternoon.

Sunday’s Biggest NFL Games Plagued by Debatable Calls

There’s no obvious solution for judgment calls.
Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images

Mike Tomlin Breaks With Coaching Fraternity in Cowboys Analysis

Tomlin questioned the Cowboys’ decision-making in their loss vs. Baltimore.

NFL Dodges Worst-Case Scenario With Brazil Field

The main story was the players, not the playing surface.
podcast thumbnail mobile
Front Office Sports Today

9/28/26 – College Sports Bill Vote, Man City Found Guilty, Phillies Survive Collapse

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”

MLB Black Monday Begins With Mariners Shake-Up

Seattle kicked off a wave of expected leadership changes across MLB.
Jun 26, 2026; Chaska, Minnesota, USA; Charley Hull reacts to her putt on the third hole during the second round of the KPMG Women's PGA Championship golf tournament. Mandatory Credit: Matt Krohn-Imagn Images
September 28, 2026

Saudi PIF Cuts $15M Series From Ladies European Tour

The PIF Global Series has five LET events this year.
Sep 25, 2026; Medinah, Illinois, USA; Scottie Scheffler of the U.S. Team tees off on the first hole during the second round of the Presidents Cup.
September 28, 2026

Why Tennis Australia Is Running the Next Presidents Cup in 2028

The 2028 Presidents Cup will take place in Melbourne.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

MLB Attendance Grows for Fourth Straight Year

The league drew 0.5% more fans than it did last year.
September 27, 2026

New-Look MLB Playoff Field Is Now Set

A wild and wet Sunday completed the 2026 regular season.
September 26, 2026

NFL Declares Brazil Field Ready Even As Questions Persist

The Cowboys and Ravens play Sunday in Rio de Janeiro.
September 26, 2026

NFL Fines Players $300,000 for Unsportsmanlike Conduct in Week 2

Fines for unsportsmanlike conduct increased in Week 2.