• Loading stock data...
Tuesday, March 31, 2026

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Seeks Buyers for 5 Games, Drops ‘MNF’ Doubleheaders

The league looks at several major changes to its upcoming broadcast schedule.
Nov 30, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers head coach Mike Tomlin warms up for a game against the Buffalo Bills at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images

Five Things We’re Hearing About Mike Tomlin’s TV Free Agency

Bidding for the ex-Steelers coach could be over by “upfronts” season.

Steelers Waiting on Aaron Rodgers (Again)—With Higher Stakes

The NFL team again waits on a decision from the mercurial veteran.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks cheerleaders perform during pregame activities before Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium.

Super Bowl Heads to Vegas in 2029 With No Set Date

The lack of a firm game date intersects with a hot-button league issue.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.

Brady, Mannings Among Investors in NFL Flag Football League

The league selects TGL operator TMRW Sports as a key partner.
March 29, 2026

MLB’s New ABS System Hits Fast—While Exposing Umpire Calls

Fans and players alike quickly gravitate toward the new system.
March 30, 2026

Browns’ NFL Draft Pick Trade Proposal Falls Flat, Withdrawn

Support is lacking for the liberalized roster-management rule.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 29, 2026

Verstappen’s F1 Future in Doubt, Says Slow Start Isn’t the Reason

Verstappen is 28, but is already in his 12th year in F1.
March 29, 2026

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.
Mar 25, 2026; Harrison, New Jersey, USA; Denver Summit FC forward Natasha Flint (26) celebrates a goal with teammates during the second half against Gotham FC at Sports Illustrated Stadium.
March 28, 2026

Denver Summit Smash NWSL Attendance Record

The expansion team broke the record at the Broncos’ Mile High Stadium.
Tom Kim and Tiger Woods of Jupiter Links GC laugh during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
March 27, 2026

Tiger Woods Boosts TGL Finals With Just Under 1 Million Viewers

ESPN averaged 989,000 viewers for Tuesday’s TGL finale.