Friday, October 2, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 27, 2026; Rio De Janeiro, BRA; A tifo featuring images of
First at FOS

NFL, NFLPA Yet to Hold Real Talks on More Games Abroad

The CBA requires consultation with the union.

NFL Puts Pressure on Illinois in Latest Bears Stadium Talks

Roger Goodell and JB Pritzker had their first face-to-face meeting.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Sep 27, 2026; Denver, Colorado, USA; Los Angeles Rams head coach Sean McVay looks on during the first half against the Denver Broncos at Empower Field at Mile High.

Sean McVay’s Comments About Call Raise Questions About NFL Policy

Discussions between teams and the NFL are not always treated as confidential.
Sep 30, 2026; Bronx, New York, USA; New York Yankees outfielder Trent Grisham (12), outfielder Cody Bellinger (35) and catcher Austin Wells (28) celebrate after defeating the Boston Red Sox in game two of the Wildcard round for the 2026 MLB Playoffs at Yankee Stadium.
October 2, 2026

NBC Scored Record Viewership With MLB Wild-Card Round

The initial wild-card games set a series of viewership milestones.
October 2, 2026

WNBA Faces Ratings Test Without Caitlin Clark, Fever

Indiana was eliminated from the playoffs Thursday by the Las Vegas Aces.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
A moose forages for food at Schwabacher Landing in Grand Teton National Park in Wyoming.
October 2, 2026

MLB Ends Grand Teton Game Talks After Wyoming Officials Object

The early-stage consideration generated heavy pushback.
Philadelphia Flyers center Trevor Zegras (46) looks on during the warmups before the game against the Carolina Hurricanes at Lenovo Center
October 1, 2026

NHL Says Players in ‘Hot for Hockey’ Campaign Approved Content

The romance novel–inspired marketing effort has received mixed reviews.
October 1, 2026

Napheesa Collier: ‘Haven’t Even Thought About’ Free Agency

Collier signed a one-year, $1.4 million deal with the Lynx in April.
Aug 2, 2026; Washington, D.C., USA; Jessica Pegula (USA) reacts after winning the first set against Alexandra Eala (PHI) (not pictured) during the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center.
October 1, 2026

WTA Announces Equal Pay for All Combined 1000 Events

Three of the seven combined events maintained a pay disparity this year.