Tuesday, August 18, 2026

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Deion Sanders takes in the second day of Cleveland Browns training camp, July 30, 2026, in Berea, Ohio.

Colorado’s ‘Prime Effect’ Is Wearing Off

Fewer national TV broadcasts loom for Colorado following a 3–9 season.

Teams, Brands Troll Jayden Daniels After LSU Controversy

Daniels sent a cease-and-desist letter after LSU gave away his No. 5.
Kurt Warner
Exclusive

ESPN Closes In on Announce Teams for NFL Network Games

It remains “fluid” whether Jason Kelce will join some game broadcasts.
Feb 11, 2024; Paradise, Nevada, USA; CBS analyst J.J. Watt on the field before Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

J.J. Watt’s CBS Rise Could Reshape the NFL Analyst Pecking Order

Watt will serve as CBS’s top game analyst in Tony Romo’s absence.
podcast thumbnail mobile
Front Office Sports Today

8/18/26 – Clippers’ Ballmer Reportedly Cleared, Walter Eyes Chelsea Exit, Jayden Daniels Trolled

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.

WNBA Taps Golden State as 2027 All-Star Host

Chicago hosted the event this year, when it was the lone bidder.
August 17, 2026

WNBA: Fans Were Erroneously Told to Cover XX-XY Athletics T-Shirts

It marks the latest flash point in fan-involved incidents for the WNBA.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Legion XIII's Tyrrell Hatton hits his tee shot on the 1st hole during the final round
August 18, 2026

LIV Golf Cuts $30M in Prize Money From End of Season

LIV’s events in Indianapolis and Michigan were supposed to pay out $70.1 million.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 17, 2026

Mark Walter in Talks to Sell Chelsea Stake Amid Federal Probe

Walter agreed to sell the Lakers just last week.
August 17, 2026

Tennis Players Await US Open Purse Before Deciding on Protest

The US Open hasn’t yet announced how prize money will be allocated.
August 17, 2026

LIV Golf Finally Cancels Its $40M Michigan Finale

This week’s tournament in Indianapolis will be LIV’s season finale.
Aug 7, 2026; Bedminster, New Jersey, USA; Dustin Johnson tees off on the 16th hole during the second round of the LIV Golf New York tournament at Trump National Bedminster.
August 17, 2026

LIV Vendors Say They’re Unpaid As League Seeks to Stay Afloat

LIV’s funding from the Saudi PIF is ending this month.