Saturday, June 6, 2026

A London Super Bowl? Goodell Shifts Stance on NFL’s Biggest Game

  • The NFL will wrap up its 2024 London Games next Sunday.
  • Commissioner Roger Goodell addressed international expansion in the U.K.
Kirby Lee-Imagn Images

Just as the NFL crossed the halfway point of its five-game international series schedule this season, the idea of playing a Super Bowl outside the U.S. is gaining new life.

Before the Bears beat the Jaguars 35–16 at Tottenham Hotspur Stadium on Sunday, NFL commissioner Roger Goodell was asked about the potential move at an annual fan forum in London on Saturday. “We’ve always traditionally tried to play a Super Bowl in an NFL city—that was always sort of a reward for the cities that have NFL franchises,” Goodell said. “But things change. It wouldn’t surprise me at all if that happens one day.”

Super Bowl hosts are set through 2027, with New Orleans, San Francisco, and Los Angeles on tap over the next three years. Atlanta is expected to be awarded the 2028 Super Bowl. Tottenham Hotspur Stadium opened in 2019 after being specifically designed to host NFL games, in addition to its primary sport, soccer.

What Goodell Has Said Before

Goodell’s comments over the weekend are a slight shift from what he said about Super Bowls last year in London. “I think right now our formula will stay the same about playing in cities that have franchises,” the commissioner said in October 2023. 

While anything Goodell says should not be taken lightly, it should not be considered gospel, either. Last September, Goodell wouldn’t rule out the idea of a franchise outside the U.S. “I think it’s possible,” he said. This fall, Goodell has instead prioritized the potential of expanding the NFL’s international schedule to 16 games.

What’s Next?

The Jaguars “host” the Patriots at Wembley Stadium this coming Sunday, and the Panthers and Giants play in Munich, Germany next month. Next season, the NFL will play a game in Madrid, Spain, as part of an expanded eight-game international schedule. 

In London over the weekend, Goodell also said he had “no doubt” that Ireland—likely Dublin—will host an NFL game soon. “I know the Steelers really want to go there,” he said. Pittsburgh is one of three franchises with international marketing rights in the country, alongside the Jaguars and Jets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears Taking New $5B Stadium Plans Across State Line to Indiana

The decision arrived just four days after political inaction by Illinois leaders.
Dec 20, 2025; Oxford, MS, USA; Eli Manning former Mississippi Rebels quarterback and NFL star visits the field prior to a game against the Tulane Green Wave at Vaught-Hemingway Stadium.

Not ‘About Raising Prices’: Eli Manning Invests in Youth Sports

Manning discussed the Knicks’ playoff run and the Giants’ new coach.
Mar 30, 2026; Phoenix, AZ, USA; NFL commissioner Roger Goodell arrives during the 2026 NFL Annual League Meeting at the Arizona Biltmore.

NFL Defends TV Deals As Goodell Declines to Testify Before Congress

The league continues to tout its commitment to broadcast television.

CFP Tweaks Schedule to Avoid More Head-to-Head NFL Clashes

The CFP is taking new measures to avoid competition with the NFL.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

Mirra Andreeva Wins First Grand Slam at French Open

Andreeva defeated underdog Maja Chwalińska in two sets during the final.
June 5, 2026

Aaron Judge Injury Deals Major Blow to Yankees—and MLB

The Yankees megastar will miss the heart of the season.
June 5, 2026

Does Market Size Still Matter in the NBA?

This year’s Finals pits the biggest market against one of the smallest.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 4, 2026

Knicks Get-In Prices for Game 3 at MSG Hit $8,000—and Climbing

Knicks Finals tickets now outprice both the Super Bowl and World Cup.
June 4, 2026

Chwalińska Makes French Open Final, Nearly Triples Career Earnings

Chwalińska was ranked No. 114 before the French Open began.
June 4, 2026

MLB’s Long-Stalled Stadium Plans—Rays and A’s—Show Progress

The A’s and Rays both are drawing closer to getting new ballparks.
SEA at VAN - Nov. 21, 20251
June 4, 2026

Will the PWHL’s Aggressive Expansion Succeed?

The league added four teams ahead of the 2026–27 season.