• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Disney Could Tap NFL, NBA, and MLB To Invest In ESPN

  • Discussed equity deals would bring sports media giant closer to key leagues.
  • Talks follow Iger’s stated openness to bringing in investment partners.
ESPN headquarters
LOC

Disney’s search for potential equity partners in ESPN has reportedly involved three of the biggest entities in all of sports.

A CNBC report says that Disney officials, including CEO Bob Iger and ESPN chairman Jimmy Pitaro, have held initial talks with the NFL, NBA, and MLB as part of a larger concept: bringing pro sports leagues in as minority partners in the iconic sports network.

The move closely follows Iger’s disclosure that Disney is open to selling part of ESPN to a strategic partner, as the company is, in his words, “dealing head-on with some of our biggest challenges.” Among those challenges is the ongoing cord-cutting that has slashed ESPN’s linear reach from more than 100 million homes in 2011 to the present 72.5 million.

Such a move would bring ESPN even closer to three of its most important pro sports properties. In 2021, the network extended its NFL rights through 2033 in a deal worth about $2.7 billion per year — providing additional game inventory and broad highlight rights to help power extensive amounts of daytime ESPN programming.

The NBA, meanwhile, has been on ESPN continuously since 2002, and the network’s current rights expire in 2025. Even without an equity deal, ESPN has been very interested in extending those rights. ESPN similarly extended its MLB deal in 2021 through 2028.

“We have a longstanding relationship with Disney and look forward to continuing the discussion around the future of our partnership,” the NBA said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.
Etienne

A ‘College Football RedZone’ Is an ESPN Gold Mine—in Theory

The network would have to strike new deals with its rivals.
Jan 16, 2022; Arlington, Texas, USA; Dallas Cowboys outside linebacker Micah Parsons (11) meets with owner Jerry Jones (center) and NFL commissioner Roger Goodell (right) prior to the NFC Wild Card playoff football game against the San Francisco 49ers at AT&T Stadium. Mandatory

Micah Parsons and 6 Other Cowboys Holdouts—and How the Standoffs Ended

A brief history of Dallas Cowboys contractual disputes.

More Dildo Throwing During WNBA Games Leads to Second Arrest

The 18-year-old threw a dildo that hit another fan and his young niece.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.