Wednesday, April 15, 2026

Under Armour Rebounds With $1.57B Quarter

  • Apparel revenue reached $1 billion, a 1.9% increase year-over-year.
  • Footwear generated $375 million in revenue, up from $329 million in Q2 2022.
Under-Armour
Under Armour

Under Armour got back on track for the second quarter after lackluster results earlier this fiscal year. 

The athletic apparel and equipment retailer generated $1.57 billion in revenue in fiscal Q2 2023, which ended Sept. 30. That’s a 2% increase year-over-year, surpassing Wall Street estimates of $1.55 billion. 

  • Apparel revenue reached $1 billion, a 1.9% increase year-over-year.
  • Footwear generated $375 million in revenue, up from $329 million in Q2 2022.
  • At the end of Q2 2023, Under Armour had $854 million in cash and cash equivalents.
  • The company repurchased $25 million of Class C common stock during the quarter. 

Despite the results, Under Armour anticipates continued uncertainty due to inflationary pressures and supply chain disruptions. As a result, it lowered its full-year revenue guidance to “grow at a low-single-digit percentage rate” instead of projected 5%-7% growth.

End of an Era 

Last year, Under Armour ended its on-field licensing contract with the NFL as it restructured its business to focus on being “a performance brand.” 

The terminated deal barred Under Armour’s logo from being worn or displayed on the field during NFL regular-season and playoff games.

In May, Under Armour reached a settlement with UCLA after it ended a 15-year, $280 million sponsorship deal, for which it has to pay the latter $67.5 million.

Under Armour has also cut ties with Cal on a 10-year, $85 million deal and with Cincinnati on a 10-year, $50 million deal  for which it paid $9.75 million to exit.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.
Apr 2, 2026; Phoenix, AZ, USA; UCLA Bruins head coach Cori Close during practice prior to a 2026 NCAA Final Four women's basketball semifinal at Mortgage Matchup Center

Future of WNBA Draft Eligibility Rules Looms at Final Four

Not everyone is jumping to usher in a new era of eligibility.
UCLA Bruins celebrates Sunday, March 8, 2026, after the Big Ten Tournament Championship game at Gainbridge Fieldhouse in Indianapolis. UCLA Bruins defeated the Iowa Hawkeyes, 96-45, for back to back Big Ten championships.

UCLA Women’s Basketball Strives for a Final Four Return

Rosters are getting even older—and UCLA is no different.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.