• Loading stock data...
Saturday, July 12, 2025

Campus Ink Is Paying College Athletes Like Social Media Influencers

  • Athletes make between $8-$15 per item that doesn’t retail above $60.
  • The model allows Campus Ink to compete with some of the most high-profile companies in the space.
Alex Martin/IndyStar

Campus Ink has developed an NIL merchandise program that pays players more like social media influencers than athletes.

The NIL stores, which sell customized T-shirts, crewnecks, and sweatshirts, compensate athletes between $8-$15 on items that are $60 or less, Campus Ink Director of Athlete Development and Partnerships Adam Cook told Front Office Sports. 

The model allows Campus Ink to compete with some of the most high-profile companies in the space.

Traditional group licensing deals pool a percentage of sales and distribute them to athletes, Cook said. Campus Ink, on the other hand, offers any funds above business costs to athletes on a per-item basis, like it would with social media influencers or other celebrities.

  • Fanatics and OneTeam Partners are paying less than $4 for a football jersey retailing at $140, Front Office Sports previously reported
  • The Brandr Group offers athletes about $10-$12 per item sold, roughly 10% of the jersey invoice price.
  • A Michigan group licensing deal brokered by Valiant offers more, however. It pays out about $20 per jersey, though items retail for a higher price than Campus Ink NIL products ($120-180).

The program has launched at three schools so far. The first, with Illinois men’s basketball, earned athletes more than $100,000, the company said. 

Following this success, Mark Cuban agreed to make an investment in Campus Ink to grow its offerings. It has more than a dozen more stores in the works, and has expanded to football, women’s basketball, and several Olympic sports.

Other companies “go about those rights through a group licensing agreement — which is great,” Cook said. “There’s 100% a place for that and it’s a wonderful avenue for athletes to get granted opportunities. But it’s not the only avenue.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA: March Madness Expansion to 76 Teams ‘Still Viable’ for 2026

Negotiations continue with media rights holder CBS and TNT Sports.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.
Apr 4, 2025; Tampa, FL, USA; Connecticut Huskies guard KK Arnold (2)1 dribbles against UCLA Bruins forward Angela Dugalic (32) during the third quarter in a semifinal of the women's 2025 NCAA tournament at Amalie Arena.

‘Kind of a Joke’: Frustrations Mount As New NIL Deal Approval Process..

Delays have already led to athletes losing NIL opportunities.

Featured Today

Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
The Florida State Seminoles hosted the Florida Gators at Doak Campbell Stadium on Saturday, Nov. 30, 2024.

Athletic Departments Express Renewed Interest in PE in Wake of House Settlement

Schools now have more expenses—and are looking for creative solutions.
Sebastian Rivera (R) tf. Danny Coles 6:47 (20-3). Rutgers University Wrestling vs Princeton in Piscataway, NJ on February 18, 2022.
July 9, 2025

The House Settlement Is Being Appealed. It Won’t Stop Revenue-Sharing—for Now

The settlement’s approval on June 6 triggered an appeals process.
Jul 9, 2025; Frisco, TX, USA; Head coaches Willie Fritz of Houston, Mike Gundy of Oklahoma State, Rich Rodriguez of West Virginia, Lance Leipold of Kansas, Sonny Dykes of TCU, Kyle Whittingham of Utah, Brent Brennan of Arizona and Deion Sanders of Colorado all sit on stage for a Coaches Roundtable during 2025 Big 12 Football Media Days at The Star.
July 9, 2025

Big 12 Commish: Conference Is ‘All In’ on International Expansion

The conference had once planned a large initiative in Mexico.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 9, 2025

Big Ten, Big 12 Commissioners Remain Far Apart on CFP’s Future

A decision on expansion must be made by December.
TSU Hockey at Bridgestone
July 8, 2025

Tennessee State’s HBCU Hockey Ambitions Delayed at Least a Year

The school will not launch the first-of-its-kind program as intended.
Louis, Missouri, UNITED STATES; Penn State Nittany Lions forward Nicholas DeGraves (17) celebrates with teammates after scoring a goal against the Boston University Terriers during the third period of the Frozen Four college ice hockey national semifinals at Enterprise Center
July 7, 2025

Gavin McKenna’s Penn State Commitment Cements College Hockey Supremacy

Gavin McKenna’s Penn State decision signals hockey’s rising stars now prefer college.
A helmt is seen during the Texas Tech football team's spring game, Saturday, April 19, 2025, at Jones AT&T Stadium.
July 7, 2025

CFB’s Revenue-Sharing Era Muddles Future of NIL, Adds PE Questions

Athletic departments can pay college athletes a combined $20.5 million this year.