• Loading stock data...
Tuesday, March 17, 2026

Report: USC and UCLA Heading to Big Ten As Soon As 2024

  • The schools are reportedly heading for the Big Ten, potentially by 2024
  • The moves could have major implications for media rights deals for the Big Ten and Pac-12.
Kirby Lee-USA TODAY Sports

The Big Ten may have just sparked a second round of major conference realignment in one year. 

USC and UCLA are reportedly leaving the Pac-12, according to The Mercury News. The moves could come as soon as 2024.

The report cautions, however, that the realignment “has not been finalized by the highest levels of power.”

USC and UCLA are two key members of the Pac-12, a league that has struggled in recent years to sustain its historic football prowess. The news comes just a year after the Pac-12 brought in George Kliavkoff as the new commissioner. 

The moves could also have major implications for media rights. The Big Ten has been negotiating a new deal that could be worth $1 billion annually. With the additions of major brand names like USC and UCLA, the numbers could go even higher.

For the Pac-12, the results could be catastrophic on renegotiations for the league’s media rights, which are up in 2024.

There could be logistical concerns, however, as the closest Big Ten schools are in the midwestern region. UCLA and USC would have to contend with significant travel costs.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 12, 2026; Chicago, IL, USA; UCLA Bruins guard Trent Perry (0) shoots against the Rutgers Scarlet Knights during the second half at United Center.

‘Players Are Workers’ and Deserve Right to Unionize: Former NLRB Exec

The SCORE Act would not designate student-athletes as employees.
UCLA Bruins celebrates Sunday, March 8, 2026, after the Big Ten Tournament Championship game at Gainbridge Fieldhouse in Indianapolis. UCLA Bruins defeated the Iowa Hawkeyes, 96-45, for back to back Big Ten championships.

UCLA Women’s Basketball Strives for a Final Four Return

Rosters are getting even older—and UCLA is no different.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.

March Madness Getting Chalkier, but TV Networks Aren’t Worried

The two networks remain bullish despite increasing chalkiness in college basketball.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.
March 15, 2026

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.
March 16, 2026

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion.
March 15, 2026

Viral McNeese Student Manager Makes March Madness Return

Khan said he executed more than 20 endorsement deals last year.
Mar 2, 2026; Raleigh, North Carolina, USA; Duke Blue Devils forward Cameron Boozer (12) reacts with guard Isaiah Evans (3) and guard Caleb Foster (1) after being fouled during the first half against the NC State Wolfpack at Lenovo Center.
March 14, 2026

Duke Continues to Embrace the Fountain of Youth

Duke continues to build winning programs around star freshmen. 
March 14, 2026

Sacramento State’s Only Shot at MAC Revenue: Make the CFP

Sacramento State forfeits MAC revenue but could earn money with a CFP berth.
March 14, 2026

Big East Tourney Keeps Delivering—Even in a Football-Dominated Era

St. John’s routs UConn as Big East tourney proves league still thriving.