• Loading stock data...
Monday, March 2, 2026

Report: USC and UCLA Heading to Big Ten As Soon As 2024

  • The schools are reportedly heading for the Big Ten, potentially by 2024
  • The moves could have major implications for media rights deals for the Big Ten and Pac-12.
Kirby Lee-USA TODAY Sports

The Big Ten may have just sparked a second round of major conference realignment in one year. 

USC and UCLA are reportedly leaving the Pac-12, according to The Mercury News. The moves could come as soon as 2024.

The report cautions, however, that the realignment “has not been finalized by the highest levels of power.”

USC and UCLA are two key members of the Pac-12, a league that has struggled in recent years to sustain its historic football prowess. The news comes just a year after the Pac-12 brought in George Kliavkoff as the new commissioner. 

The moves could also have major implications for media rights. The Big Ten has been negotiating a new deal that could be worth $1 billion annually. With the additions of major brand names like USC and UCLA, the numbers could go even higher.

For the Pac-12, the results could be catastrophic on renegotiations for the league’s media rights, which are up in 2024.

There could be logistical concerns, however, as the closest Big Ten schools are in the midwestern region. UCLA and USC would have to contend with significant travel costs.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
U.S. Sen. Elizabeth Warren, D-Mass., makes a point during her town hall Saturday at Nevins Hall in Framingham's Memorial Building, Feb. 22, 2025. Warren discussed her thoughts on the Trump administration's recent actions and how she plans to fight back against policies that she feels hurt Massachusetts families.

WBD-Paramount Deal Sets Up Partisan Regulatory Fight

The landmark media merger will be at the heart of a political battle.
Trump and Nick Saban

Trump’s College Sports Roundtable Includes No College Athletes

The list is subject to change but provides a window into attendees.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Dec 13, 2025; Baltimore, Maryland, USA; Navy Midshipmen slotback Justin Brown (46) runs the ball against the Army Black Knights during the second half of the 126th Army-Navy game at M&T Bank Stadium. Mandatory Credit: Danny Wild-Imagn Images

Army and Navy Debate Football Game’s Future

The service academies are debating the best path forward for “America’s Game.”
February 26, 2026

Big Ten, SEC Tell Congress There’s No Need to Pool TV Deals

It’s the latest in a college football lobbying battle.
Feb 26, 2026; Indianapolis, IN, USA; A NCAA logo flag at the Hall of Champions at the NCAA National Office.
February 26, 2026

NCAA, Women’s Tennis Stars Settle Landmark Prize Money Lawsuit

The details of the settlement are still not known.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
February 26, 2026

​​Cincinnati-Sorsby Lawsuit Marks Latest NIL Court Fight in CFB

Cincinnati sued former quarterback Brendan Sorsby, who transferred.
Jun 10, 2025; Eugene, OR, USA; A NCAA logo flag at the NCAA Track and Field Championships at Hayward Field. Mandatory Credit: Kirby Lee-Imagn Images
February 24, 2026

NCAA Continuing to Crack Down on Tampering

The news comes amid highly public tampering accusations.
Tennessee quarterback Joey Aguilar (6) pulls back for the throw during the Music City Bowl NCAA college football game against Illinois on Dec. 30, 2025, in Nashville, Tennessee.
February 20, 2026

Judge Denies Tennessee QB Joey Aguilar Another Year of NCAA Eligibility

The ruling has implications for the NCAA’s overall eligibility fight.
Indiana Head Coach Curt Cignetti watches during the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.
February 20, 2026

Curt Cignetti’s New Indiana Deal Is Richest in College Football

The new contract will pay him $13.2 million annually.