Data has become foundational in today’s competitive and demanding brand marketing environment. Brands invest in technology to analyze data and optimize for results around nearly every marketing activity.
And yet, many sports marketers are not putting the same emphasis on real-time data when it comes to the measurement of their sports sponsorships.
Tune in on Wednesday, February 9th at 1 p.m. ET as Min Choi (Germania Insurance), Chad Wynn (Texas Rangers), and Brooke Hennon (Relo Metrics) sit down with Adam White (FOS) to discuss how their organizations are using analytics to take control of partnership outcomes.
Discussion topics include:
- Optimizing assets in real time to improve results.
- Identifying new opportunities to drive brand visibility.
- Clearly defining and measuring sponsorship KPIs throughout the season.
- Gaining deeper insights around sponsorship assets.