Crypto.com Adds to Growing Sports Portfolio

Crypto.com has brought in another big-name sports partner thanks to its sponsorship deal with Paris Saint-Germain.

The three-year deal is for $29.5 million to $35.4 million, a significant portion of which will be paid in the crypto company’s own digital token, CRO.

The deal also includes exclusive NFT releases on Crypto.com’s NFT platform. The club’s fan token, PSG, is available on Crypto.com as of Friday. Lionel Messi, who signed with the team on a two-year, $112 million deal, will be paid partially in PSG.

“In today’s media landscape, the most engaged audiences are sports fans, who continue to show up in strong numbers for live sports,” Crypto.com chief marketing officer Steve Kalifowitz told Front Office Sports.

Crypto.com’s sports partners include:

• Serie A, as of August.
• Ultimate Fighting Championship on a 10-year, $175 million deal signed in July.
• Formula 1 on a five-year, $100 million deal that started in June.
• The Montreal Canadiens, who’ve displayed Crypto.com’s logo at center ice at the Bell Centre since March.

The global cryptocurrency user base more than doubled in the first half of this year — from 106 million in January to 221 million in June — according to Crypto.com.