• Loading stock data...
Monday, June 30, 2025

WWE Embraces Changed Media Landscape

  • WWE didn’t miss a week of television broadcasts during the pandemic.
  • It will be kicking off a 25-city tour in Houston on Friday.
WWE went back to mat for live events for first time since pandemic and embrace changing media landscape,
Joe Camporeale-USA TODAY Sports/Design: John Regula

The pandemic forced WWE to explore new ways to create a spectacle, and some of those will stick going forward.

“We learned so much about augmented reality, virtual reality — we could use pyro in ways that we never could before,” WWE chief brand officer Stephanie McMahon told FOS. 

The biggest change is in how people watch WWE. The company shut down its U.S. streaming service in April after migrating to Peacock in a deal worth a reported $1 billion.

“We actually made the decision that we wanted to license the content of WWE Network before the pandemic,” said McMahon. “Sports league rights [values] are increasing.”

  • With 78.7 million subscribers, WWE is the most popular sports channel on YouTube and sixth-most popular overall.
  • WWE has 11.6 million followers on its official TikTok account, outpacing the NFL, MLB, and NHL. 

WWE has existed for 68 years under various names, and McMahon acknowledged that part of the brand’s value lies in its cross-generational appeal.

Other than the NFL, “more families watch WWE programming together than any major sports franchise,” she said. “We always want to target and grow that next-gen audience.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 3, 2022; Arlington, TX, USA; WWE owner Vince McMahon enters the arena during WrestleMania at AT&T Stadium.

Vince McMahon Has Dumped Close to $2 Billion of TKO Stock in..

The embattled WWE founder is fighting sexual assault allegations in court.
exclusive

Jackie Redmond on Absurd Travel Between NHL Playoffs, WWE

Redmond covered four events in six nights across the continent.
exclusive

The CW Eyes More Bowl Games Amid Push Into Live Sports

The CW has gone from 0 to 40 million live sports viewers.
Vince McMahon

Former WWE Exec Flips on Vince McMahon in Sex Abuse Lawsuit

Janel Grant and John Laurinaitis announced their settlement Wednesday.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
September 8, 2024

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.