Monday, August 24, 2026
    More
    Quick Hits

    American Sports In Europe

    By
    Oct 20, 2020 | 07:53 pm
    UPDATED Oct 20, 2020 | 11:12 pm

    European sports are catching on better in the U.S. than American sports are in Europe. Germany’s Bundesliga, Spain’s La Liga and the English Premier League are each popular with about 20% of American sports fans.

    No U.S.-based league cracked the top 25 favorite sports leagues or tournaments in any European market surveyed by Altman Solon. That is despite the fact that several leagues, including the NFL, MLB and the NHL, have played games in Europe in recent years.

    There is a silver lining though: European fans of U.S. leagues are on average younger than fans of those leagues in the U.S., indicating there could be growth in the future.

    U.S. League Fans Are Most Interested In:

    France — NBA, 16% of sports fans
    Germany — NFL, 15%
    Italy — NBA, 18%
    Poland — NBA, 17%
    U.K. — NFL, 10%

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    Breaking
    by , , and

    49ers Owner Jed York Arrested in Ohio
    York spent one day in jail.
    Oct 22, 2019; Houston, TX, USA; The Houston Astros logo is seen during the third inning of game one of the 2019 World Series against the Washington Nationals at Minute Maid Park. Mandatory Credit: Erik Williams-USA TODAY Sports
    by

    Astros Part Ways With Dana Brown, Jim Crane Takes Over Baseball Ops
    The MLB club owner again appoints himself to a temporary front-office role.
    Aug 23, 2026; Westfield, Indiana, USA; Bryson DeChambeau reacts after missing a putt on hole one during the final round go the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
    by

    LIV Golf Enters Limbo As 2026 Season Concludes
    The 2026 season concluded in Indianapolis on Sunday.
    by

    Browns Name Watson Starter in Final Season of $230M Deal
    Watson called Cleveland fans “disrespectful” for booing him.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    8/24/26 – T-Wolves Sold Again, NHL Targets Texas, WNBA Fan Banned

    0:00

    Featured Today
    by

    Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale
    Snyder has had little to no contact with former NFL associates.
    Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
    August 21, 2026

    Why the Premier League’s Star-Power Shortage Doesn’t Matter
    The world’s richest soccer league doesn’t rely on big stars to dominate.
    August 12, 2026

    Trendy Golf Hat Divide Is More Than a Fashion Fight
    As golf has gotten trendier, so has the sport’s style.
    Joey Spallina of the Maryland Whipsnakes
    August 6, 2026

    How Eye Black Became ‘War Paint’ on the Field
    “You’re going into battle, doing something you only do on game days.”
    August 6, 2026

    Tom Brady Explains His Aggressive Push Into Trading Cards
    Brady talked to FOS about his eponymous card company.

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Saints Great Turns to Ownership
    Marques Colston discusses his Champions Fund launch and finding success after football.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.