• Loading stock data...
Monday, December 8, 2025
    More
    Quick Hits

    American Sports In Europe

    By
    Oct 20, 2020 | 07:53 pm
    UPDATED Oct 20, 2020 | 11:12 pm

    European sports are catching on better in the U.S. than American sports are in Europe. Germany’s Bundesliga, Spain’s La Liga and the English Premier League are each popular with about 20% of American sports fans.

    No U.S.-based league cracked the top 25 favorite sports leagues or tournaments in any European market surveyed by Altman Solon. That is despite the fact that several leagues, including the NFL, MLB and the NHL, have played games in Europe in recent years.

    There is a silver lining though: European fans of U.S. leagues are on average younger than fans of those leagues in the U.S., indicating there could be growth in the future.

    U.S. League Fans Are Most Interested In:

    France — NBA, 16% of sports fans
    Germany — NFL, 15%
    Italy — NBA, 18%
    Poland — NBA, 17%
    U.K. — NFL, 10%

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Inside Amazon Prime Video’s Plan to Own Black Friday—With Football
    Prime has ambitious production plans for the Raiders-Chiefs matchup.
    by

    Super Bowl Ads Sell Out Three Months Early, at Record Price
    Ad units are believed to be selling at more than $7 million per 30 seconds.
    by

    Kids Rarely Watch Sports. Media Executives Are Concerned
    The average age for broadcast prime-time NFL viewers is 62.5.
    exclusive
    by

    Seth Davis Launching Paywalled College Basketball Site
    The veteran reporter is launching a start-up media company called “Hoops HQ.”

    Featured Today

    The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
    by

    The Multibillion-Dollar Business of Pro Athlete Recovery
    What started as ice baths has evolved into a multibillion-dollar industry.
    Big League Wiffle Ball
    November 29, 2025

    Celebrity-Backed Wiffle Ball Has Big-League Aspirations
    Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
    November 24, 2025

    How NBA Arena Experiences Went Ultra-Luxe
    For the most connected guests, the game has become a secondary attraction.
    Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
    November 24, 2025

    Stafford, Rams Rise From the Pack to Super Bowl Contention
    The NFL team now has the top odds to win Super Bowl LX.

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    On Location is Turning the 2026 Winter Olympics into the Ultimate Hospitality..
    On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.