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Why Investors Want to Bring Athletes Into Ownership Groups
LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Jason Wright: Why WNBA Valuations Could Catch Up to NHL
Jason Wright says it could happen, “save for some weird gender bias.”
Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal
IG Group is making a big bet on Underdog’s prediction-market business.
Mark Cuban, Rashaun Williams Firm Buys Stake in A’s
It’s the first investment by Harbinger Sports Partners, which formed last May.
Asset Class Event
FOS LiveSports has become one of the hottest investment opportunities in the global market. Franchise valuations are climbing to record highs; private equity is reshaping team ownership; athletes are evolving into institutional investors; and leagues are becoming platforms for global capital. Meanwhile, prediction markets are upending the incumbent sports betting giants.
After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year.
Join the industry’s most influential power players for high-impact conversations about the deals transforming sports.
Asset Class is where capital and competition intersect.
Asset Class Newsletter
More NewslettersNew capital is flooding into sports at every level. Asset Class from deals reporter Ben Horney brings you the very latest in sports finance, investment, and transaction activity, straight to your inbox.