Monday, November 9, 2026

The Women’s Sports Boom Is Just Starting

Aliyah Funschelle was covering women’s sports when people told her she was wasting her time. Now, she’s got a loyal fanbase and a new podcast, The Match-Up with Aliyah.

She joins Front Office Sports to discuss the WNBA’s new CBA, the winners of women’s march madness, and the collective arrival of women’s sports, backed by big numbers. She also discusses how she built her brand, the type of stories that stand out, and her secret sauce as a creator.

“The Match-Up with Aliyah” is a production of iHeart Women’s Sports with new episodes available weekly on Mondays on YouTube, the iHeartRadio app, and everywhere podcasts are heard.

Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

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