In Season 3, Episode 4 of Portfolio Players presented by E*TRADE from Morgan Stanley, Premier Lacrosse League cofounder & president Paul Rabil shares how he left an established league to build a new professional model from the ground up.
Rabil explains why the PLL adopted a single-entity touring structure, how selling media distribution before setting a schedule unlocked national windows, and why private equity has accelerated franchise valuations across sports.
He also dives into the 50–100x long-term returns of team ownership, why sports remains resistant to AI disruption, and the evolving role of athletes as owners and operators.
From sponsorship innovation to media strategy and expansion economics, Rabil outlines what it takes to build a modern sports league in today’s capital markets.
