Lily Shimbashi, creator of Sportsish and ESPN’s newest content creator, joins Front Office Sports on Radio Row to explain how creators are reshaping sports media — and why storytelling matters more than ever.
In this interview, Lily breaks down:
- Why she built Sportsish as “not your boyfriend’s sports news”
- How ESPN is partnering with creators to reach younger and female audiences
- Why Taylor Swift changed NFL fandom forever
- How the Super Bowl became America’s biggest cultural event
- What creators understand about sports storytelling that traditional media missed
- As sports leagues chase new fans, creators like Lily are becoming the future of sports coverage.
