• Loading stock data...
Tuesday, March 3, 2026

NFL’s Week 18 Should Be a Ratings Win for Networks

NBC gets a Sunday night “loser leaves town” matchup, while ABC gets a Saturday doubleheader.

Dec 28, 2025; Santa Clara, California, USA; San Francisco 49ers wide receiver Jauan Jennings (15) celebrate after scoring a touchdown against the Chicago Bears in the second half at Levi's Stadium.
Sergio Estrada-Imagn Images

The NFL and two of its network partners got a late Christmas present over the weekend as three stand-alone games have major playoff stakes in Week 18.

NBC gets Ravens-Steelers on Sunday night in a “loser leaves town” matchup, where the winner takes home the AFC North and gets a home playoff game. ABC, meanwhile, gets a pair of Saturday games, with the first matchup having, in all likelihood, the same stakes in the NFC South when the Bucs face the Panthers. There’s a scenario where if the Falcons win their final game, against the Saints, the Panthers would still win the division with a loss.

In the second leg of the ABC Saturday doubleheader, the Seahawks play the 49ers for the NFC West title and the top seed in the conference, which comes with a first-round bye. The loser will be a wild-card playoff seed and have a road game in the first round. 

“Wow, we get both those games? Well thank you very much, NFL,” a pleasantly surprised Scott Van Pelt said on ESPN (which operates ABC’s sporting events) after the Week 18 schedule was announced.

The NFL schedule is set up in a way that allows the league to be nimble with its Week 18 slate, as game times—and even dates, in the case of two games occurring on Saturday—are not set until late Sunday night of Week 17. Furthermore, since the 2010 season the NFL has scheduled divisional opponents for the last week of the season, with the hopes that there will be several games with the postseason on the line.

This year, the league needed a little bit of luck to get this fortune. If the Packers had beaten the Ravens or the Steelers had beaten the Browns—which were both the favored outcomes before the respective games kicked off—the Steelers would have wrapped up the division before their game against the Ravens. 

If the Bears had beaten the 49ers on Sunday night, the Seahawks would have clinched the NFC West. While the Bears and Seahawks still would’ve been vying for the top NFC seed next weekend, they would likely have been doing so in concurrent games Sunday afternoon on Fox or CBS as opposed to in a stand-alone slot.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Underdog Fantasy

Underdog Makes Major Job Cuts in Pivot to Prediction Markets

More than 20% of Underdog employees were laid off, Front Office Sports has learned.

ESPN Exec: Caitlin Clark Is ‘Gateway Drug’ to Women’s Sports 

ESPN said Clark drew fans but growth extends beyond her star power.
CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. CBS Sports THE NFL TODAY+ on September 14, 2025. Pictured (L-R): Antonio Pierce, Kyle Long, Amanda Guerra, Bill Cowher, and Nate Burleson. Photo:

Paramount Plans to Merge Streaming Service with HBO Max After WBD Deal..

The combined service will start with about 200 million subscribers.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
[US, Mexico & Canada customers only] Sep 28, 2025; Bethpage, New York, USA; Team USA's Bryson DeChambeau reacts after hitting his approach on the 15th hole during the singles on the final day of competition for the Ryder Cup at Bethpage Black.

PGA of America Extends Ryder Cup Deal With NBC and Versant

The Ryder Cup will remain on NBC Sports and USA Sports through 2033.
March 1, 2026

NFL Combine Wraps With Growing Questions About Its Evolution

The annual showcase of draft prospects is continuing to change.
Feb 18, 2026; Milan, Italy; Sidney Crosby of Canada walks out to the ice before a men's ice hockey quarterfinal during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena
March 2, 2026

NHL Hit With Rash of Post-Olympics Injuries

Long-term injuries in Milan have also affected the PWHL.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
March 1, 2026

NFLPA Leadership Vote Nears With 18th-Game Debate Looming

Current interim executive director David White is among the finalists.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces guard Dana Evans (11) shoots against the Phoenix Mercury during the first half of game four of the 2025 WNBA Finals at Mortgage Matchup Center.
February 27, 2026

WNBA Players Make Small Concessions to League in CBA Offer

The union is now asking for a 26% share of total team and league revenue.
Nov 27, 2025; Arlington, Texas, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) and Dallas Cowboys quarterback Dak Prescott (4) greet each other after the game at AT&T Stadium.
February 27, 2026

NFL Salary Cap Crosses $300M for First Time

The finalized figure is nearly twice the level of a decade ago.
Mar 8, 2025; Las Vegas, Nevada, USA; Justin Gaethje (red gloves) fights Rafael Fiziev (blue gloves) during UFC 313 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
February 27, 2026

Top Fight for UFC White House Card in Jeopardy

The event is expected to cost UFC upwards of $60 million.