• Loading stock data...
Friday, January 23, 2026

CFP Is Set: Here’s How Much Each Conference Gets in Payouts

The 12-team CFP field is set, delivering big payouts for the SEC and Big Ten while leaving Notre Dame out—and out millions.

Brett Davis-Imagn Images

The College Football Playoff field of 12 teams is set, following an ESPN reveal show Sunday that put to rest two main controversies: whether Alabama would remain in even after losing badly to Georgia in the SEC championship game (yes), and whether two-loss, independent Notre Dame would remain ranked above two-loss, non-champion Miami that beat Notre Dame during the season (no).

Alabama stayed in, Miami jumped Notre Dame, and BYU, Texas, and Vanderbilt remained on the outside looking in.

In the end, the bracket has:

  • 5 SEC schools (Georgia, Ole Miss, Texas A&M, Oklahoma, Alabama)
  • 3 Big Ten schools (Indiana, Ohio State, Oregon)
  • 1 Big 12 school (Texas Tech)
  • 1 ACC school (Miami)
  • 1 American school (Tulane)
  • 1 Sun Belt school (James Madison)

There’s at least $116 million in CFP prize payouts up for grabs for conferences, depending on how far their schools get. The payouts are as follows:

  • Making the CFP: $4 million (12 teams)
  • Advancing to the quarterfinals: $4 million (8 teams)
  • Advancing to the semifinals: $6 million (4 teams)
  • Advancing to the title game: $6 million (2 teams)

With five teams in the Playoff, the SEC is getting $20 million from the first round to distribute among its member schools. The Big Ten has $12 million coming its way. 

The Big 12, ACC, American, and Sun Belt each get $4 million for their lone schools that made it in. It’s a modest windfall for the American and Sun Belt, two conferences that did not see any CFP prize money last year, as they didn’t get teams into the field.

In addition, a new wrinkle this year as part of the CFP’s straight seeding is that the four highest-ranked conference champions will earn a guaranteed $8 million for their conferences, whether or not they win their first-round game. Indiana, Georgia, and Texas Tech all have byes, so they will get $8 million anyway for making it to the second round; Tulane is the only school affected, so the American will get $8 million even if Tulane loses in the first round.

Each individual school in the Playoff also gets $3 million per round to cover expenses. Notre Dame is a major financial loser in this situation, given that it would have gotten to keep all CFP prize payouts for itself—while programs in conferences have to share payouts. Last year, the Fighting Irish racked up $20 million. But without a CFP bid this year, it won’t be afforded the opportunity.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.

College Football Playoff Will Not Expand in 2026

Leaders were unable to agree on a new format by Friday’s deadline.

CFP Title Game Draws 30.1M Viewers, Most-Watched Since 2015

Viewership surges 36% for the Hoosiers’ win to seal an undefeated season.

Could Rex Ryan Return to NFL After Decade at ESPN?

New Giants coach John Harbaugh floated hiring the ESPN personality.
Patrick Mahomes II hits out of a sand trap during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Adidas Golf May Use Patrick Mahomes Strategy With Other Athletes

Mahomes’s contract extension includes a new golf line.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.
Billionaire Mark Cuban, an Indiana alum and NIL donor, with quarterback Fernando Mendoza after the Hoosiers won their first CFP national championship.
January 21, 2026

Mark Cuban Likes the College Sports Salary Cap: ‘It Protects Us’

In an FOS interview, Cuban likened the rules to the NBA cap.
January 21, 2026

Judge Says Ex-Alabama Player Can Rejoin Team After 3 Years in Pros

The ruling could ultimately deal another blow to NCAA eligibility rules.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) celebrates after the Blue Devils score a touchdown in overtime during the ACC Championship game at Bank of America Stadium.
January 20, 2026

Duke Sues Darian Mensah After QB Enters Portal

He announced his decision on the last day of the portal window.
Zheng
January 20, 2026

NCAA Rules Might Block Columbia Tennis Star From $150K at Australian Open

Zheng is set to graduate from Columbia in the spring.
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 20, 2026

CFP Faces 3 Big Questions About Its Future

The CFP could still expand to 16 teams in 2026.
Mark Cuban shakes hands with D.J. Khaled on Monday, Jan. 19, 2026, ahead of the College Football Playoff Championship game at HardRock Stadium in Miami Gardens.
January 20, 2026

College Football’s Billionaire Era Is Officially Here

Mark Cuban helped Indiana make history in the rev-share and NIL era.