Saturday, May 9, 2026

The GM Behind Texas Tech’s NIL Empire

Texas Tech general manager James Blanchard joins Adam Breneman to break down how he helped turn the Red Raiders into one of the most well-resourced, forward-thinking programs in college football. 

He shares what a day in the life of a GM looks like, how Texas Tech built the No. 1 transfer portal class, and why NIL (name, image, and likeness) has completely changed the landscape. Blanchard explains the NFL-style structure of their front office and how they evaluate players before they even enter the portal. He also talks about turning down the Notre Dame job, building a $250 million football “resort,” and what it will take to bring a Big 12 title to Lubbock.

Up Next

Mina Kimes: From NFL to Spelling Bee Host

Mina Kimes on the Spelling Bee, Sports Emmy, ESPN NFL Network merger,…
May 8, 2026

Kara Lawson Explains Amazon Role & New Era of Women’s Basketball

Kara Lawson might be the busiest woman in basketball.
May 6, 2026

What’s It Like Being an Independent Sports Creator in 2026?

Kofie Yeboah went independent after 8 years at Vox.
May 6, 2026