Billionaire entrepreneur Mike Repole—the mind behind Vitaminwater, BodyArmor, and now NoBull—joins Adam Breneman for one of the most raw and inspiring conversations we’ve had on Next Up. From growing up in Queens as the son of a waiter and a seamstress to selling companies for billions, Repole shares the unfiltered truth about what it takes to win—in business, in sports, and in life.
He opens up about his deep love for St. John’s basketball—the program that shaped his roots—and why he’s gone all in to help rebuild it into a national powerhouse with Rick Pitino at the helm. From NIL deals to the business of college sports, he breaks down why St. John’s success means so much more than just wins.