Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Super Bowl Ticket Prices Still Dropping As Lodging Costs Soar

The power of the Super Bowl location is becoming even more apparent, as the get-in for Sunday is now less than a third of the level of a year ago. 

Kirby Lee-Imagn Images

New Orleans, of course, is colloquially known as “the Big Easy,” and a still-falling ticket resale market for Super Bowl LIX has made scoring tickets to Sunday’s game easier than ever.

Low-end, get-in prices for the Chiefs-Eagles matchup fell early Friday to about $2,600 per seat across multiple marketplaces. That figure is down by more than 20% from levels at the beginning of the week and is just over half what upper-deck tickets at the Caesar Superdome were selling for immediately after Kansas City and Philadelphia clinched their conference titles. 

A similar situation is apparent with On Location, the official hospitality provider of the NFL that controls a large swath of the Super Bowl ticket resale market. Its packages that include various fan experiences in addition to game tickets now begin at $3,750 per person. That’s down 21% from Monday, and also by nearly half compared to late January. 

The entry-level pricing also is now less than a third of what was seen in Las Vegas last year, with that market’s status then as a first-time Super Bowl host driving historic levels of fan interest

Overall, the game is tracking as the weakest Super Bowl on the secondary market in six years.

The prevailing factors in the downward pressure are much the same as earlier in the week and are gathering strength: an unprecedented lodging crunch has created four-figure nightly prices in many instances for even spartan accommodations and five-figure ones for luxury rooms, in turn cutting into many fans’ ability to spend on game tickets.

That situation, along with the unprecedented demand last year in Las Vegas, further showcases the heightening role of the host location in Super Bowl demand. Kansas City’s fifth trip to the Super Bowl in six seasons, meanwhile, has also furthered a sense of “Chiefs fatigue.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
Former Pittsburgh Panther and retired NFL defensive tackle Aaron Donald speaks live as a special guest during the ESPN GameDay broadcast on the sidelines at Acrisure Stadium in Pittsburgh, PA prior to the start of the Pittsburgh Panthers vs Notre Dame Fighting Irish game on November 15, 2025.
Exclusive

Aaron Donald Exploring Media Future Amid Potential Rams Return

Donald retired following the 2023 season.
Dec 28, 2025; Cleveland, Ohio, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) looks on after the game against the Cleveland Browns at Huntington Bank Field. Mandatory Credit: Scott Galvin-Imagn Images

Aaron Rodgers Torches ESPN, Fauci, Others on ‘McAfee’

Rodgers didn’t hold back during his half-hour interview.
Jan 21, 2023; Kansas City, Missouri, USA; CBS Sports sideline announcer Mike Florio on field prior to an AFC divisional round game between the Kansas City Chiefs and Jacksonville Jaguars at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports

Mike Florio Talks NBC, ‘PFT Live’ Shifts, 49ers Criticism

The “ProFootballTalk” founder returns as a “Football Night in America” analyst.
podcast thumbnail mobile
Front Office Sports Today

8/5/26 – UFC Freedom 250’s $30M Loss, Bijan’s Record Deal, Infantino Losing Support

0:00

Featured Today

FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Nike store
June 26, 2026

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.