• Loading stock data...
Sunday, August 31, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Can Comcast’s Sports-Centric Skinny Bundle Compete in Crowded Market?

In an effort to stem the wave of accelerating cord-cutting, satellite and cable TV carriers are increasingly embracing sports-oriented skinny bundles, with Comcast becoming the latest. It almost certainly won’t be the last. 

Comcast
Comcast

Another week, another sports-oriented skinny bundle from a major content distributor. 

Just nine days after DirecTV introduced its MySports streaming package, Comcast is rolling out its own competing bundle of channels designed to cater to sports fans. The new Sports & News TV offering from the country’s No. 2 cable distributor will combine more than 50 broadcast, sports, and cable news channels in a cheaper and more condensed selection than a traditional cable or satellite TV subscription. 

Like the DirecTV package, Sports & News TV will feature major networks such as ESPN and Fox—two of the key partners of the recently shuttered Venu Sports. Pricing will be essentially identical, with the $70 per month fee for the Comcast offering matching up with the non-promotional price of $69.99 per month for MySports. But like MySports, Sports & News TV omits many prominent sports outlets, with the absences here including Warner Bros. Discovery’s TNT and TBS, regional sports networks not owned by Comcast, and key streaming entities such as Amazon, among others. 

There are some particular elements to Sports & News TV, however, including the addition of Comcast’s Peacock streaming service. NBA basketball will also be a more prominent part of the package this fall once NBC Sports begins its rights deal with the league.

Comcast is seeking to position the package as a more affordable alternative to Hulu + Live TV and YouTube TV, each starting at $82.99 per month after the latter’s price increase last month

Fubo, whose successful injunction against Venu Sports helped lead to that company never reaching a public debut, is another digital competitor in the same price range. Sling TV also offers streaming TV packages ranging from $45 to $61.

The Comcast bundle will be available through both streaming platforms and the company’s X1 TV box. 

The move also arrives in a period of corporate transition, as Comcast in November announced plans to spin off most of its cable network holdings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fox, YouTube TV Reach Deal, Avoiding CFB Blackout

Saturday’s Texas-Ohio State college football game will be fully distributed
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.

Mark Cuban on Why NBA Expansion Isn’t Imminent

Cuban said the next CBA could help solve some expansion issues.
Dawn Staley

Dawn Staley Says She Would Have Left South Carolina for Knicks

Staley says she would have made the NBA leap “for women.”

Fox, YouTube TV Avoid Blackout With Short-Term Deal

The upcoming Texas–Ohio State clash will remain available to subscribers.

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
ESPN
August 27, 2025

Disney Sues Sling TV Over $5 Day Passes Granting ESPN Access

Newly introduced short-term subscriptions spark a legal challenge.
Tom Brady
August 27, 2025

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 27, 2025

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.
Aug 24, 2025; Atlanta, Georgia, USA; Tommy Fleetwood holds the FedExCup Trophy on the 18th green after winning the TOUR Championship golf tournament.
August 26, 2025

PGA Tour TV Ratings: Fleetwood’s Breakthrough Caps Playoff Surge

Sunday’s final round drew nearly 4.5 million viewers on NBC.
August 26, 2025

NFL Sunday Ticket Debuts Monthly Plan—but at a Steep Cost

Previously, fans had to purchase the service for the entire season.
August 21, 2025

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.