• Loading stock data...
Thursday, July 3, 2025

Unrivaled Tips Off: New Women’s League Bets Big on WNBA Stars

David Levy, one of the first investors in Unrivaled, spoke to Front Office Sports ahead of the league’s launch.

Oct 16, 2024; Minneapolis, Minnesota, USA; New York Liberty forward Breanna Stewart (30) shoots as Minnesota Lynx forward Napheesa Collier (24) defends during the second half of game three of the 2024 WNBA Finals at Target Center.
Matt Krohn-Imagn Images

Unrivaled, the 3-on-3 professional women’s basketball league cofounded by WNBA stars Breanna Stewart and Napheesa Collier, tips off Friday. The league’s launch comes at an opportune time in women’s basketball given the steep rise in viewership and attendance of the sport, both in the WNBA and NCAA.

But launching a new pro sports league is a risk. There are numerous examples of ambitious leagues that were unable to sustain their business—the XFL being the most prominent. Even the WNBA just recently found its footing after financial issues threatened its long-term existence.

Unlike other upstarts, Unrivaled’s pool of players have established fan bases since all 36 players in its inaugural season are from the WNBA. According to Horizon Sports and Experiences CEO David Levy, whose firm was one of the initial lead investors in Unrivaled, the player pool is the league’s secret sauce.

“Why I think this is going to be successful is because the names on the back of the jerseys are the best of the best,” Levy told Front Office Sports.

Levy, the former president of Turner who reportedly helped facilitate the league’s multiyear media-rights deal with TNT, said a base of WNBA stars not only helps in bringing viewership, but also in securing additional investors and brand partnerships such as Under Armour, Samsung Galaxy, and Sephora. Its slew of investors includes athletes such as Alex Morgan and Giannis Antetokounmpo, as well as firms like Avenue Sports Fund and the Black Economic Alliance Venture Fund.

While Levy stayed mum on his target ROI date for the Unrivaled investment, he did make it clear it’s “way ahead” of the initial forecasts given by president Alex Bazzell in early 2024. Given the league’s increase to a 36-player pool from an original announcement of 30, it seems its budget has increased over the last few months.

Missing Piece

Noticeably absent from Unrivaled is Caitlin Clark, who, FOS reported in October, the league attempted to lure with “a Lionel Messi–like” deal. Levy did not shy away from acknowledging Clark’s absence as he mentioned the importance of star power in the league’s success this year and moving forward.

“As Alex has said multiple times, if she’s interested, we’re interested,” Levy told FOS. “How could we not? I think she’ll add a lot to the league. But I also think the league is going to be very successful because the league is not built on one name.”

While Unrivaled has left the door open for Clark to join in the future, it has already secured an investment from college star JuJu Watkins and signed NIL deals with Paige Bueckers and Flau’jae Johnson, all of whom are expected to join once they turn pro. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
opinion

Caitlin Clark’s Media Supporters Pushing Harder Against Slights

Dick Vitale, Colin Cowherd, and others are accusing other WNBA players of jealousy.
exclusive

WNBA Players Reject League’s First CBA Offer

Players felt the initial proposal wasn’t “entirely responsive” to their request.

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.

Featured Today

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Michael Johnson

Grand Slam Track Still Owes Athletes $13 Million: Source

The new track league hasn’t paid athletes in full yet.
exclusive
July 2, 2025

PGA Tour Slashes FedEx Cup Winner Pay From $25M to $10M

The FedExCup is reworking how it distributes its bonus money.
Sophie Cunningham
July 2, 2025

WNBA Expansion Decisions Show League Prioritizes North, NBA Ties

One player ripped the league for its geographic choices.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Red Panda
July 2, 2025

Red Panda Hospitalized After WNBA Halftime Fall

The beloved performer was taken off the court in a wheelchair.
July 1, 2025

WNBA Roster Limits Under Fire After Vanloo’s Valkyries Release

Kaitlyn Chen remains on the Valkyries roster.
July 1, 2025

LIV Golf CEO Pushes Back On PGA Tour Merger

Scott O’Neil said there could be new opportunities for the Tour’s players.
July 1, 2025

New Philadelphia Arena Was Key to City’s Successful WNBA Bid

The forthcoming team will play in a new arena in South Philadelphia.